Link Building for SEO

Build your websites domain authority by earning and building relevant, high-authority backlinks from reliable sources.

Link earning campaigns for SEO

Google takes hundreds of factors into account when it’s deciding what websites to rank and arguably one of the most important factors is your backlink authority.


To improve your backlink authority you need backlinks from relevant, authoritative websites. These act as votes of confidence from one website to another, telling Google your website has an authority on a topic that someone is searching for – thus improve your visibility in the search results.


At Anicca our SEO and content teams have years of experience across all aspects of link building and link earning. 

Our SEO, content and PR specialists work together to create links via technical link building, broken link building, local NAP citation building, and viral or data-driven content pieces which our content and PR team can outreach.

Our approach to link building

We focus on the essentials to begin with, by auditing your current backlink profile to assess what links you currently have, whether they are relevant, high quality or spam-like, and where they point to on your website. We’ll then assess your competitors backlinks. This helps us to identify where your competitors are getting their links from. Once we’ve done this for a few competitors we will get a good idea of whether your competitors are taking advantage of certain types of websites that you’re currently missing out from.


While auditing your backlink profile we’ll also look at it from a technical perspective, making sure you don’t have any broken backlinks or links going to non-indexable pages. Once we’ve conducted these initial assessments, we will build a picture of well your backlink profile impacts your domain authority and overall SEO visibility, and work with our content and PR team to develop a link building strategy that works in tandem with a content marketing and SEO strategy.

Backlink audits

Auditing current backlinks allows us to build a picture of how healthy your backlink profile is compared to competitors, and how to resolve issue or add-to this profile.

Link building strategy

We will then create a strategy that incorporates fixes and improvements flagged in the audit, and unique opportunities that will push you above competitors as an authority on key topics.

Technical link building

We will apply technical fixes that may help improve your backlink profile quickly, such as fixing links pointing to broken or non-indexable pages, and perform broken-link building. 

Content marketing & PR

Working closely with our content and PR team (or yours), we’ll identify, write and outreach for content pillars and topics that will earn engagement and links. Our PR team can also perform digital PR to further gain links.

Content focused link building

Ongoing link building requires not just good relationships, but engaging and interesting content. Whether you have evergreen guides or downloadable content or have content relevant to current interests Anicca can help create and distribute this content to help establish your brand as the thought leader on a topic.


We ensure that our SEO team liaises with our content marketing team to factor in link building in all of our content calendars. This allows us to not only plan campaigns ahead of time to get the best return but also allow time to respond to new news and current events.

Expertise in links and more!

Our SEO and content experts have years’ experience in working with businesses across all sizes, industries and continents. Our relationships with various media outlets, publications, bloggers and influencers, means that we can identify the right content and link sources to help increase your websites authority and ability to convert.


If you’re looking for a reliable agency to perform link building for you or with your team, introduce yourselves to our team today on 0116 298 7482. See some of our previous work by clicking on the case studies below.

Why Anicca?

Our SEO content writers have experience writing for a wide range of industries, allowing them to pick up technical topics with ease while writing content for the user – aiming for a high level of engagement and conversions.

They work with our technical SEO team to identify and optimise your website using market-leading for SEO keyword research, rich media, position zero (rich results) and mark up all relevant information with schema markup.


All our team members are commercially aware, considerate of search intent, and keep track of your KPIs, seeing beyond your tasks to ensure all these activities cater to your big picture – progressing your KPIs and growing your business.

Get in touch with one of our team members for more information on our services or check out more of what we can offer you as an agency.

Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.

Mark Steele
MD – Pall-Ex International Business Units

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