Google takes hundreds of factors into account when it’s deciding what websites to rank and arguably one of the most important factors is your backlink authority.
To improve your backlink authority you need backlinks from relevant, authoritative websites. These act as votes of confidence from one website to another, telling Google your website has an authority on a topic that someone is searching for – thus improve your visibility in the search results.
At Anicca our SEO and content teams have years of experience across all aspects of link building and link earning.
Our SEO, content and PR specialists work together to create links via technical link building, broken link building, local NAP citation building, and viral or data-driven content pieces which our content and PR team can outreach.
Auditing current backlinks allows us to build a picture of how healthy your backlink profile is compared to competitors, and how to resolve issue or add-to this profile.
We will apply technical fixes that may help improve your backlink profile quickly, such as fixing links pointing to broken or non-indexable pages, and perform broken-link building.
Working closely with our content and PR team (or yours), we’ll identify, write and outreach for content pillars and topics that will earn engagement and links. Our PR team can also perform digital PR to further gain links.
Ongoing link building requires not just good relationships, but engaging and interesting content. Whether you have evergreen guides or downloadable content or have content relevant to current interests Anicca can help create and distribute this content to help establish your brand as the thought leader on a topic.
We ensure that our SEO team liaises with our content marketing team to factor in link building in all of our content calendars. This allows us to not only plan campaigns ahead of time to get the best return but also allow time to respond to new news and current events.
Our SEO and content experts have years’ experience in working with businesses across all sizes, industries and continents. Our relationships with various media outlets, publications, bloggers and influencers, means that we can identify the right content and link sources to help increase your websites authority and ability to convert.
If you’re looking for a reliable agency to perform link building for you or with your team, introduce yourselves to our team today on 0116 298 7482. See some of our previous work by clicking on the case studies below.
42% Improvement in Bounce Rate
50% Increase in Conversions
Rank #1 for the Keyword “Sofa”
Get in touch.Let’s talk.
0116 298 7857
Anicca Digital 1 Abbey Gate LeicesterLE4 0AA