URL & UTM Builder

URL Builder Tool

At Anicca Digital, we have over a decade of experience in supporting business supplies companies grow. We do this by reaching new customers, generating leads and ultimately, increasing sales.

Whether you’re in agriculture, office equipment, building supplies, or industrial products, our tailored marketing solutions meet your unique business needs, using a multi-channel approach to achieve measurable results.

Multi-channel marketing approach to drive results 

We combine several digital marketing tactics to create a seamless, unified strategy that addresses every stage of the buyer’s journey – from awareness to decision. 

How to Use the Google Analytics URL Builder

Just fill in the following boxes with relevant information about your URL and generate a unique URL which you can track in Google Analytics.

URL – the URL you want to add parameters to. Include the http:// or https:// prefix depending on how your domain is configured

Campaign Source – the source/referrer of the URL. This could be Google, a social media platform like Facebook or a content distribution platform like Outbrain

Campaign Medium – the marketing medium of the traffic. This should indicate a specific post, advert or email

Campaign Term – used for PPC campaigns, this is the paid keywords or terms covered by the advert. This is an optional parameter.

Campaign Name – this identifies the specific name of your campaign – this could be the name of a product you are selling or an offer you are driving traffic to

Campaign Content – the name of the individual advert the URL is promoting. This helps make your reporting even more granular and A/B test ad copy. This is an optional parameter