Competitor Links Research in 2025 (Friday 23rd May, 9am – 10am BST)

Backlinks remain one of the most powerful signals in Google’s ranking algorithm—but how we analyse them needs to evolve. In 2025, the old methods no longer cut it. Understanding your competitors’ link strategies now requires a sharper, more strategic approach.

Join us for an insightful webinar where we’ll explore how to rethink and refine your approach to competitor link analysis—cutting through outdated tactics to focus on what actually moves the ranking needle.

In this session, we’ll cover:

• Why links still matter for SEO: evidence from Google’s documentation and recent leaks
• How PageRank works and the value of links as “votes”
• The evolution of link evaluation—from massive spreadsheets and disavows to modern strategy
• Why disavowing is outdated
• The smarter approach: deep-diving into fewer, higher-quality links
• How to reverse-engineer link strategies instead of mimicking link volumes
• Educating clients and PR teams to focus on acquiring high-tier editorial links (DR 70–100)
• Why volume-based link research is misleading—and how to avoid falling into that trap

Date: Friday 23rd May 2025
Time: 9:00 – 10:00 AM BST

Don’t miss this opportunity to upgrade your link analysis mindset and gain a competitive edge in SEO. Register now to secure your spot!