EPIC-25 – RevLifter – Intelligent Offers

Intelligent Offers: How to Drive More Revenue While Protecting Your Brand

RevLifter’s presentation on “Intelligent Offers” revealed the sophisticated science behind maximising ecommerce revenue through data-driven promotional strategies. The session demonstrated how their intelligent system makes thousands of real-time decisions daily, targeting offers based on customer intent and behaviour patterns.

Key insights included the critical balance between brand protection and margin optimisation, with data showing that discounted products generate 54% of revenue despite representing only 49% of items sold. The presentation highlighted surprising conversion insights: email campaigns typically achieve 10-20% higher conversion rates than PPC ads, while customers viewing fewer than 4 product pages show significantly lower conversion rates.

RevLifter showcased three powerful strategies: converting browsers into buyers (achieving +15% CVR and +28% RPU), increasing revenue per transaction through “Stretch & Save” mechanisms (+16% RPU), and strategic inventory management during peak periods like seasonal sales and product launches (+15-16% AOV).

The session included an interactive quiz testing audience knowledge of ecommerce conversion patterns, revealing the complexity of factors influencing purchase decisions – from traffic source quality to basket value dynamics. With case studies from brands like Radley London, Rowen Homes, and Nasty Gal, the presentation demonstrated how intelligent targeting can save up to 8% in promotional costs while driving substantial revenue increases.