The Thursday
AI Club
Fortnightly drop-in sessions for marketers
and managers building with AI
It’s Never Too Late to Start Implementing AI.
The Thursday AI Club Is Here to Help.
You don’t need a technical background to build powerful AI solutions. You just need the right techniques, the imagination to see what’s possible, and a room full of people doing it alongside you. That’s what the Thursday AI Club gives you.
No coding required
Every session is a room full of marketers and business owners sharing what works, what doesn’t, and what they’re building. You learn faster together.
Learn faster together
Every session is a room of marketers and business owners sharing what works. Stuck on something? Someone in the group has probably cracked it. The community helps between sessions too.
Build real things, every session
Most people talk about AI. Members of this club build with it. You’ll leave every session with something real you can use in your business.
Everything You Get as a Member
More than training — it’s your AI support system
Q&A Drop-in Every Session
Every other Thursday starts with an open Q&A, then you choose your track: join the hands-on workshop, or head to the Show and Tell breakout room where advanced members share projects and get feedback. Bring your challenges, get personalised help from Ann, Darren, and James. Drop in, get answers, leave if you need to. No question too basic.
26 sessions/yearWorkshop or Show & Tell
Stay for the hands-on workshop: structured exercises, live demos, and take-home outputs. 12 sessions per 6-month cycle, refreshed content every time.
Worth £600+/yearPrivate Member Community
Access to the Thursday AI Club via WhatsApp and our community and training portal — discussion forums, resource sharing, member introductions, and a place to ask questions between sessions. Plus a WhatsApp group for quick wins.
Ongoing accessResource Library & Templates
Every session’s slides, prompt libraries, workflow templates, tool recommendations, and cheat sheets — all in one searchable resource centre. Build your AI toolkit over time.
Growing libraryFull Recording Archive
Every session recorded and available within 24 hours. Watch on alternate weeks, revisit techniques, or catch up if you miss a session. Nothing is lost.
All sessions, foreverQuarterly Full-Day Hackathons
Build days every quarter. Teams tackle real business challenges using AI tools. Present your work, get feedback, and showcase the best projects. Annual members get all four.
4 per yearTool Access & Recommendations
Curated “best in class” AI tool recommendations across every category. We test tools so you don’t waste time on ones that don’t deliver. Updated every cycle as new tools launch.
Curated by practitionersRolling Programme — Never Outdated
The 12-session programme cycles twice a year with updated content. Your membership continues seamlessly — no re-enrolment. Join any time, start anywhere.
Always currentBonus: Digital Marketing Webinars
On alternate weeks, join Anicca’s digital marketing webinar (2–3 PM) with live Q&A. SEO, paid media, content strategy, and more — all included with your membership.
26 bonus sessions/yearWho Benefits Most?
Marketing Teams
- Integrate AI into daily workflows
- Automate content, social & reporting
- Build AI-powered marketing agents
Business Owners
- Know AI matters but need a starting point
- Get a strategic AI roadmap
- Test tools with expert guidance
Course Alumni
- Free membership with paid courses
- Keep building on what you learned
- Stay current as AI evolves
AI Curious
- Tried ChatGPT and thought “is that it?”
- See what’s really possible with AI
- Learn by doing, not just watching
Optional Workshop Programme
12 sessions + quarterly hackathons — from AI fundamentals to agents, automation, multimedia and strategic planning. Updated every cycle as new tools arrive.
S1: Introduction to LLMs & Prompt Engineering
How ChatGPT, Claude, and Gemini work. COSTAR framework. Build a personal prompt library of 5–10 reusable prompts.
S2: Content Creation at Scale
Repeatable content engines. Custom GPTs vs Claude Projects. Blog posts, social, email, ad creative — at scale.
S3: AI Agents & N8N Automation
n8n automation platform. Real workflows: social posting, SEO agents, content optimisation. Build your first AI agent.
S4: Claude Code — Getting Started
Claude Code inside Claude Desktop. No command line, no terminal. Draft documents, analyse data, build tools. If you can describe it, you can build it.
S5: Vibe Coding — Build Without Code
Lovable, Bolt, and Claude. Go from idea to working prototype in under 35 minutes. Leave with something you built.
S6: Claude Code — Advanced
Claude Code in Claude Desktop, going deeper. Custom skills, MCP integrations, multi-step workflows. Real examples: automated reports, proposals, AI portals.
🏆 Hackathon 1: Put Everything from Term 1 into Practice
Split into teams. Pick a real business challenge. Build a working solution together. Present at the end.
S7: AI for Productivity & Business Processes
Automate admin, summarise meetings, process documents, build internal tools. Before-and-after workflows.
S8: Multimedia: Images, Video & Audio
Midjourney, DALL-E, Runway, HeyGen. Create branded visuals, product imagery, social video, audio content.
S9: Voice Agents & Chatbots
Conversational AI. FAQ chatbots to voice agents. Vapi, Bland.ai, custom n8n solutions. Build one connected to your data.
S10: Digital Advertising, Analytics & AI
AI-powered ad creative, bidding strategies, Performance Max. GA4 analysis, custom dashboards, actionable insights.
S11: Discovery & AI Adoption Planning
From experiments to strategy. AI audit process, business case, adoption roadmap, ROI measurement.
S12: What’s New + Best Tools
Latest tools, features, developments. Live demos. Curated “best in class” recommendations across every category.
🏆 Hackathon 2: The Big One
Ambitious real-world projects. Teams present solutions. Best projects showcased on Anicca’s channels.
Then we start again. The programme cycles back to Session 1 with refreshed content. Your membership continues seamlessly — no re-enrolment needed.
Your AI Assistants
Ann Stanley
20+ years in digital marketing. Co-director of Anicca AI. Building AI-powered tools, audits, and content pipelines with Claude Code for the past year. “I can’t code — but I can build with Claude.”
Darren Wynn
Specialist in n8n automation, data, attribution, reporting AI, and AI for management and operations. Turns “wouldn’t it be great if…” into working workflows.
James Allen
Technical SEO and n8n automation specialist. Built many of the AI agents on secret-agents.ai. Focuses on SEO and GEO automation.
More Than Training — It’s a Community
The sessions are just the start. Between workshops, the community keeps you moving.
Community & Training Portal
Discussion forums, resource sharing, member introductions, and session recaps. Ask questions any time — not just during sessions.
WhatsApp Group
Quick questions, tool tips, and real-time updates. When you find something that works, share it instantly with people who get it.
Peer Learning & Collaboration
Members share their builds, workflows, and wins. Learn from what other businesses are doing with AI — across industries and skill levels.
Weekly AI Newsletter
Subscribe to our LinkedIn newsletter for weekly updates on what’s new in AI for marketing and business.
Digital Marketing Webinars
Alternate weeks also feature Anicca’s digital marketing webinar (2–3 PM) + live Q&A. Extra value included with your membership.
Connect Between Sessions
Build relationships with other marketers and business owners who are on the same journey. Some of the best insights come from peer conversations.
What Our Students Say
“Excellent course, really well structured and delivered. Ann is incredibly knowledgeable and makes complex AI concepts easy to understand. I’ve already started implementing what I learned.”
“Hands down the best training investment we’ve made this year. The practical approach means you leave with actual tools and workflows, not just theory. Would recommend to any business.”
“I was sceptical about AI training but Ann and the team completely won me over. The n8n automation session alone has saved our team hours every week. Brilliant course.”
“What sets Anicca’s training apart is that they actually use these tools every day in their agency. You’re learning from practitioners, not theorists. Fantastic value.”
Simple Pricing
Everything included. Cancel anytime.
- Q&A drop-in every session + workshop or show and tell
- Quarterly full-day hackathons
- Private community portal access
- WhatsApp member group
- Full recording & resource archive
- Tool recommendations & templates
- Digital marketing webinars (alternate weeks)
- Cancel any time — no lock-in
- Everything in Monthly, plus:
- Save over 30% vs monthly
- Lock in your rate for the full year
- All 4 quarterly hackathons included
Already completed our 2-Day AI Sprint or 10-Day AI & Automation Course? Your membership is included free until end of 2026 — no action needed. Just email [email protected] to confirm your place.
Frequently Asked Questions
What if I can’t make every session?
I’m a complete beginner — will I keep up?
What happens after the 12 sessions?
Can I join mid-cycle?
What makes this different from YouTube tutorials?
Is there a free trial?
What do I actually need to participate?
Ready to Stop Going It Alone?
Next session: Thursday 16th April 2026, 2-5 PM UK
