Affiliate Marketing Services

Our team of experts are here to help your business grow through the use of affiliates

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UK Paid Media Awards 2023

Leicester’s leading affiliate marketing agency

Affiliate marketing management is a growing digital marketing channel. This bespoke affiliate marketing service links advertisers, affiliates (publishers), and customers all under one marketing channel; in which the advertiser rewards the publisher for customers acquired through their marketing efforts.

Anicca’s experienced affiliate agency team allows you to work closely with online merchants to advertise their products or services using links placed on websites where your customers are likely to be.

These websites are the ‘affiliates’ who sign up for the programme and receive a commission only when their referrals generate a sale or lead. This win-win model is precisely why affiliate marketing is becoming more and more popular – offering great ROI to merchants and more choice for affiliates looking to monetize their websites.

Our affiliate programme has been developed with one goal in mind – to deliver tangible results for your online business. Once the affiliate programme has been set up, you will only be paying for real customers and sales – rather than page views or clicks.

Our affiliate programme has been developed with one goal in mind – to deliver tangible results for your online business. Once the affiliate programme has been set up, you will only be paying for real customers and sales – rather than page views or clicks.

Anicca’s affiliate marketing services also have the bonus of providing added exposure for your business via the adverts placed on affiliates’ sites – which is essentially free advertising until someone clicks through and becomes a customer!

Our affiliate marketing services:

Our affiliate agency team will conduct a detailed audit of your existing affiliate setup and make recommendations of where improvements can be made.

We will work with you to develop a successful launch strategy, from selecting commission rates to asset creation and affiliate recruitment.

We will work with you to find the best affiliate network for your business and conduct research around your competitors’ programmes.

Your affiliate program will need ongoing attention and optimisation to keep new affiliates joining, existing affiliates happy and the sales coming in.

Why Anicca?

Anicca Digital’s affiliate marketing agency results are tangible and measurable.

With 15 years’ experience in internet marketing, our affiliate agency strategies have been refined with precision. We’ll get your affiliate programme off the ground and share in your success as you see measurable returns for your business.

We develop clear affiliate marketing management strategies, that are built around measurable objectives to help you hit your KPIs.

Our expertise allows us to connect you with the most appropriate affiliate network to hit your marketing objectives and allow you to build strong relationships with the most valuable affiliates to your brand.

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Only pay for real customers and sales – not just page views or clicks

Any questions?
We’ve got the answers.

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners) for driving traffic or sales through their referral links. Affiliates promote products or services on their websites, blogs, social media, or other digital channels, earning a commission for each successful conversion or lead they generate. This model benefits both businesses and affiliates by creating a mutually profitable partnership.

Affiliate marketing is a cost-effective way to increase brand awareness, reach new audiences, and drive sales. Unlike traditional advertising, you only pay for results, making it a low-risk strategy. By leveraging affiliates with established audiences, businesses can gain credibility, improve customer acquisition, and scale their marketing efforts without a large upfront investment.

The key to a successful affiliate programme is partnering with affiliates who align with your brand and target audience. Look for influencers, bloggers, industry experts, or content creators with an engaged following in your niche. Reviewing an affiliate’s traffic quality, engagement rates, and past performance can help ensure they are a good fit for your business.

Affiliate marketing programmes typically use different commission models depending on business goals. The most common is the pay-per-sale (PPS) model, where affiliates earn a percentage of each sale made through their referral link. Another approach is pay-per-lead (PPL), which rewards affiliates when a user completes a specific action, such as signing up for a newsletter or free trial. Some businesses also use the pay-per-click (PPC) model, where affiliates earn a commission based on the number of clicks they generate to the advertiser’s website. Each model has its own advantages and is chosen based on the desired outcome of the campaign.

Tracking affiliate performance is essential to ensure your programme is generating profitable results. Businesses typically use affiliate tracking software or networks like Amazon Associates, ShareASale, or CJ Affiliate to monitor clicks, conversions, and commissions. Key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer lifetime value (CLV) help measure the overall effectiveness of the campaign.

Proven strategies, proven success


Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

Trifibre:
83% Increase in Organic Traffic
Honey Brothers:
121% conversion rate increase
in Google Ads
Nationwide Property Specialist:
Over 100% increase in organic traffic
Europlaz:
57.7% Google Ads CTR increase
in Google Ads

See more of our case studies here

What Our Clients Say

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0116 254 7224