Trust your data before you act on it.
A comprehensive audit of your GA4 and Google Tag Manager setup, plus ongoing data consultancy, so the numbers you base decisions on are accurate and complete.
Google Analytics is only as good as the data you feed it.
Without a full, correct implementation, you see only a fraction of the story on user behaviour and performance. Our analytics audits make sure your data is recorded accurately, so you can make better business decisions, and our consultancy helps you uncover the real insights it holds.
We have helped hundreds of local, national and international brands extract and visualise the data they need, across Universal Analytics, GA4 and 360, so we have a keen eye for what matters and what to fix first.
What we audit
Five reasons analytics audits matter more than ever.
GA4 migrations left many setups broken, signal loss hides gaps, and decisions made on bad data compound. A periodic health check is cheap insurance against expensive mistakes.
GA4 migrations left hidden gaps
Many accounts were migrated to GA4 quickly and incompletely. Conversions, events and ecommerce tracking are often silently wrong.
Bad data compounds
Decisions made on inaccurate numbers ripple through budget, strategy and reporting. The cost of getting it wrong grows over time.
Consent and signal loss create blind spots
Privacy changes mean data can be missing or modelled. Knowing where the gaps are is part of reading the numbers correctly.
Tags drift over time
Sites change, tags break, duplicates creep in. Without periodic auditing, tracking quietly degrades.
An audit should end in insight
The point is not just a clean setup, but knowing what the data now tells you and what to do next.
Our audit & consultancy services.
From a full account audit and health check to GTM auditing and ongoing data consultancy.
Google Analytics health checks
A review and audit of your current GA4 setup to confirm you have accurate data and reliable reports, and to understand exactly where you stand.
Review · Confirm · TrustFull analytics audits
A complete account audit that establishes any tracking and reporting errors, documents the findings and provides clear resolutions.
Errors · Findings · FixesGoogle Tag Manager audit
A review of how your data is tracked through GTM, making sure tags are implemented correctly and collecting accurate data.
Tags · Triggers · AccuracyExplore →Analytics consultancy
Working with your team to understand your reporting needs and guide you to the insights your data holds, with expert consultancy.
Guidance · InsightSetup debugging
Identifying and resolving implementation errors across tracking and admin settings, so the account does what you think it does.
Debug · ResolvePerformance analysis
Going beyond the fix to interpret your performance data, so an audit leads to confident, evidence-based decisions.
Interpret · DecideNot sure your analytics is right?
We will check whether your GA4 and GTM are capturing accurate, complete data, flag the errors and gaps in your current setup, and show you what they are costing you. You get a single-page scorecard with the three things to fix first.
- GA4 and GTM accuracy review
- Implementation errors and missing data
- What the gaps are costing you
- Free. No sales call required to receive it.
Cleaner data for brands you might recognise.
Worked examples from long-term programmes. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands choose us for analytics audits.
Hundreds of audits in.
We have helped hundreds of local, national and international brands across Universal Analytics, GA4 and 360, so we know what good looks like.
A keen eye for what matters.
We focus on the data that drives decisions, not a generic checklist, so the audit improves your reporting immediately.
Audit to action.
Every audit ends in documented findings and clear resolutions, plus consultancy to act on them.
Confident interpretation.
We help you make confident data interpretations that keep you a step ahead of competitors.
What brands ask about analytics audits.
What is the purpose of an analytics audit?
An audit evaluates your current data collection and reporting setup to ensure accuracy and completeness. It identifies gaps or errors in tracking, so you can make informed decisions based on reliable data.
How can analytics consultancy benefit my business?
Consultancy provides expert guidance on setting up, managing and interpreting your data. It ensures you capture valuable user behaviour and performance metrics, leading to smarter decisions and better customer experiences.
What does a Google Analytics health check involve?
A health check reviews your current setup to confirm accurate data reporting. It assesses tracking implementation, configuration settings, and identifies any errors that may affect data integrity.
Why is Google Tag Manager auditing important?
Auditing GTM ensures your data tracking is accurate and efficient. It verifies that all tags are correctly implemented, firing as intended, and not causing conflicts or data discrepancies.
How often should I conduct an analytics audit?
At least annually, or whenever significant changes are made to your website or marketing strategies. Regular audits maintain data accuracy and keep your measurement aligned with evolving business needs.
What will the audit actually deliver?
A documented review of your tracking implementation, admin configuration, setup errors and performance data, with prioritised resolutions, so you know exactly what to fix and why.
Make decisions on data you can trust. Let us run the audit.
30 minutes with the analytics team. No slide decks, no hard sell. You leave with a read on your analytics accuracy and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
