Tracking & Analytics Set-up

Analytics, tracking & set-up

At Anicca, we believe that marketing campaigns are only as good as the data they are based on.

If you are not tracking the right data, or your data is inaccurate, then you may not be getting the best return on your online marketing investment.

That’s why we pride ourselves on being first and foremost a data-driven online marketing agency. Our fully qualified Google Analytics experts can do all the hard work so you can be confident that your data can be relied upon to inform key business decisions.

Some tracking options you may currently be missing out on could include:

Ecommerce trackingConversion trackingGoal funnelsAdvanced segmentationEvent tracking (ebook downloads, button clicks)Call trackingGoogle Tag Manager set-up and integrationUser engagementFilters (e.g. to remove ‘referral spam’)Linking to other accounts (e.g. Google AdWords, Google Search Console)


Our approach to Google Analytics set-up…

We will work directly with you and your team to ensure your Analytics account is set-up correctly and tracking the business metrics than mean most to you.

This process involves full consultation with your team as well as any third party developers to make sure the relevant tracking code is installed in the right places on your website.

We can also set up custom reports and dashboards to display the key metrics you need to know – making it easy to stay on top of your data.

As well as setting up and managing your Google Analytics account, we can also train you and your staff to be power users. To learn more, see our Google Analytics training courses.

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Call 0116 298 7482 to speak to one of our Consultants