Accurate Data Collection & Insightful Reporting with Analytics Setup

From account auditing to advanced tracking and data visualisation, our comprehensive analytics setup services provide a solid foundation for your digital marketing strategy. 

Getting you the data insights you need for digital success.

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Analytics is the process of harvesting data from your various web-connected properties, and combining that data to present meaningful analysis. First you have to implement tracking so that you can analyse meaningful user engagements. Once your data is compiled and centralised, it must be transformed into visual reports which suggest necessary actions, or adaptations of strategy. Human commentary and analysis is an essential output. Data may stem from your website and / or ecommerce platforms. The analysis of properly attributed data can play a central role in terms of driving success for your business.

Google Analytics (now sitting at version 4 / GA4) is a free analytics suite which you can install on your website, or connect to your apps. Google Analytics allows you to evaluate the indicative success of your various marketing channels and platforms. For example, you can determine how much direct traffic your website receives, vs traffic through Google Ads, paid social or SEO. Using Google analytics, you can determine your most successful items of content, and adapt your strategy to drive further engagements. Google Analytics competes with alternate analytics platforms such as Adobe Analytics and Matomo. Web analytics platforms such as Google Analytics should not be used for accounting purposes.

Google analytics can be added to websites built on popular platforms (e.g: WordPress, Shopify or SquareSpace) via direct integrations. However, such basic setups suffer from many pitfalls. More advanced integrations using technologies such as Google Tag Manager are suggested, to alleviate the burden on your web development teams, and to give higher control of tracking. In reality, GA4 is very basic without advanced installation. If you want to track items beyond sessions and page-views, a more in-depth solution is needed. Tracking KPIs such as ecommerce conversions, revenue and contact form submissions can be significantly more involved.

Metrics are the numeric values which you wish to count, whereas dimensions are the subjective axioms along which you wish to segment your data. For example, sessions (visits) to your site are a metric, whereas the channel through which the session arrived (SEO, paid search, social etc) is a dimension. GA4 supports custom definitions, which further break down into custom metrics and custom dimensions. And advanced analytics install will involve the creation of custom metrics, which are analogous to GA3’s goals. By tracking specific metrics as goal completions, you can enhance your insights in terms of driving future engagements.

Google Analytics is used to track and analyse website traffic and user behaviour. GA4 provides insights into how visitors interact with a site, including data on page views, user demographics, traffic sources, and conversion rates. Businesses use Google Analytics to measure the performance of their online marketing efforts, optimise user experience, and make data-driven decisions to improve their website’s effectiveness.

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