Accurate data, from day one.
A complete analytics setup, from auditing existing accounts to GA4, Google Tag Manager, server-side tracking and Looker Studio dashboards, so your data is accurate, compliant and actionable.
Effective marketing starts with accurate, insightful data.
Get the foundations wrong and every report after it is suspect. Our setup service covers everything from auditing your existing accounts to implementing advanced tracking, so data collection is compliant, reporting is customised and your insights are genuinely actionable.
We integrate GA4, Google Tag Manager, server-side tracking and Looker Studio into a robust analytics infrastructure built around your business objectives, then help you interpret what it tells you.
What setup covers
Five things that make or break an analytics setup.
GA4 is unforgiving of lazy setup, consent affects what you can even collect, and basic plug-in installs miss most of the value. Deliberate configuration is what separates useful data from noise.
Basic installs miss the point
A plug-in GA4 install tracks little beyond sessions and page views. Tracking conversions, revenue and form submissions takes proper, deliberate setup.
GA4 needs events designed, not defaulted
GA4’s event model rewards thoughtful configuration of events, conversions and custom definitions. Defaults alone leave most insight on the table.
Consent shapes the data
Cookie consent and privacy settings decide what you are allowed to collect. Compliant, consent-aware setup keeps data both legal and usable.
GTM is the control layer
Google Tag Manager lets you manage tracking without code changes, so setup stays flexible and your dev team stays free.
Setup is only worth it if it is read
Clean dashboards and clear interpretation are what turn a correct setup into better decisions.
Our analytics setup services.
From auditing your current accounts to GA4, tagging, compliance, dashboards and interpretation.
Account auditing & correct setup
A comprehensive audit of your existing analytics accounts to find gaps and errors, then correct configuration of GA4, Looker Studio and other tools for accurate, reliable data.
Audit · ConfigureTag management with GTM
Google Tag Manager set up and configured for your needs, from basic page views to complex event tracking, with tags firing correctly.
GTM · Events · TriggersCookies & privacy compliance
Analytics and tag systems configured for GDPR, including cookie consent management and privacy-friendly tracking methods.
GDPR · ConsentCustom reports & data collection
Setup tailored to the metrics that matter to you, ecommerce, lead generation or engagement, with bespoke Looker Studio reports.
Bespoke · LookerDashboards with Looker Studio
Customised Looker Studio dashboards that bring your data to life, so you can monitor trends and track progress at a glance.
Dashboards · KPIsInterpretation & strategy
Expert help interpreting your data, with strategic insight into customer behaviour and where the next growth opportunities are.
Analysis · ActionWant a free read on your setup?
We will check whether your GA4 and tags are configured correctly, where data is being missed or mis-recorded, and the quickest fixes to get reliable numbers. You get a single-page scorecard with the three things to fix first.
- GA4 and tag configuration check
- Missing or inaccurate tracking
- Compliance and reporting gaps
- Free. No sales call required to receive it.
Solid foundations behind brands you might recognise.
Worked examples from long-term programmes. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands choose us for analytics setup.
Accuracy and customisation.
We tailor tracking to your goals, configuring conversions, journeys and the KPIs that matter, so the data is both accurate and relevant.
Technical and strategic.
Technical expertise to set it up correctly, plus the strategic insight to make the data mean something.
Built for compliance.
Consent-aware, GDPR-compliant configuration that protects user trust while still capturing what you need.
Integrated across channels.
Setup aligned with SEO, paid search, paid social and content for a holistic view of performance.
What brands ask about analytics setup.
What is analytics?
Analytics is harvesting data from your web-connected properties and combining it into meaningful analysis. First you implement tracking, then your data is centralised and turned into visual reports that suggest actions. Human commentary is an essential output, properly attributed data plays a central role in driving business success.
What is Google Analytics?
Google Analytics (now GA4) is a free suite you install on your website or connect to apps. It lets you evaluate the success of your marketing channels, for example direct traffic versus Google Ads, paid social or SEO, and identify your best content to adapt your strategy. It should not be used for accounting purposes.
How can I set up Google Analytics?
It can be added to WordPress, Shopify or Squarespace via direct integrations, but basic setups have many pitfalls. More advanced integrations using Google Tag Manager are recommended to reduce the burden on developers and give more control. GA4 is very basic without advanced installation, tracking ecommerce conversions, revenue and form submissions takes a more in-depth solution.
What is the difference between metrics and dimensions?
Metrics are the numeric values you count, like sessions; dimensions are the attributes you segment by, like the channel a session came through. GA4 supports custom metrics and dimensions, and an advanced install will create custom metrics analogous to the old goals.
What is Google Analytics used for?
Tracking and analysing website traffic and user behaviour: page views, demographics, traffic sources and conversion rates. Businesses use it to measure marketing performance, optimise user experience and make data-driven decisions to improve their site.
Do you handle server-side tracking too?
Yes. We implement server-side tracking as part of setup where privacy and data accuracy matter, particularly for advanced ecommerce and businesses with specific data needs.
Get the data right, then everything else follows. Let us run the audit.
30 minutes with the analytics team. No slide decks, no hard sell. You leave with a read on your setup and three things to fix, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
