Accurate Data Collection & Insightful Reporting with Analytics Setup

From account auditing to advanced tracking and data visualisation, our comprehensive analytics setup services provide a solid foundation for your digital marketing strategy.

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Our experts help you gain a competitive edge

Effective digital marketing starts with accurate and insightful data. At Anicca Digital, we offer a complete analytics setup service that covers everything from auditing existing accounts to implementing advanced tracking solutions.

Our approach ensures that your data collection is compliant, your reporting is customised, and your insights are actionable. By integrating tools like Google Tag Manager, Looker Studio, and server-side tracking, we provide a robust analytics infrastructure that supports your business objectives.

Our analytics setup services:

Before optimising your analytics setup, it’s crucial to understand your current state. We begin with a comprehensive audit of your existing analytics accounts, identifying any gaps, errors, or opportunities for improvement. Whether you’re using Google Analytics, Looker Studio, or other tools, we ensure that everything is configured correctly to provide accurate data and reliable insights.

Google Tag Manager (GTM) simplifies the management of tracking tags across your website, ensuring accurate data collection without constant code changes. We set up and configure GTM to meet your specific needs, from basic page views to complex event tracking. Our expertise ensures that your tags are firing correctly, capturing the data that matters most to your business.

Compliance with privacy regulations like GDPR is essential for maintaining customer trust and avoiding legal issues. We configure your analytics and tag management systems to comply with these regulations, including cookie consent management and privacy-friendly tracking methods. Our solutions ensure that your data collection practices are both effective and compliant.

Every business has unique reporting needs. We customise your analytics setup to focus on the metrics that matter most to you, whether it’s ecommerce tracking, lead generation, or user engagement. Using tools like Looker Studio and Google Analytics, we create tailored reports and dashboards that provide clear, actionable insights, allowing you to make informed decisions.

Content plays a critical role in engaging users and driving conversions. Our content audits evaluate the effectiveness of your existing content, focusing on factors like keyword optimisation, readability, engagement, and alignment with user intent. We provide actionable recommendations to enhance your content strategy, ensuring it resonates with your target audience and supports your SEO efforts.

Effective data visualisation helps you interpret complex data and track key performance indicators at a glance. We use Looker Studio (formerly Google Data Studio) and other tools to create customised dashboards that bring your data to life. These dashboards are designed to provide you with a clear overview of your digital performance, helping you monitor trends, track progress, and make data-driven decisions.

Collecting data is only the first step. Understanding what it means and how to act on it is where real value lies. Our team of experts helps you interpret your data, providing strategic insights that inform your marketing decisions. We go beyond the numbers, helping you understand customer behaviour, optimise campaigns, and identify new opportunities for growth.

Why Anicca?

Our analytics team combines technical expertise with strategic insight to provide a clear view of your digital performance. By implementing comprehensive tracking and data collection frameworks, we ensure you have the actionable insights needed to understand user behaviour and measure your marketing effectiveness.

What sets us apart is our focus on data accuracy and customisation. We tailor analytics configurations to your unique business goals, setting up detailed tracking for conversions, user journeys, and KPIs that matter most to you. This allows us to deliver meaningful insights that drive informed decisions and optimise your marketing strategy.

Additionally, we collaborate closely with our SEO, paid search, paid social, and content teams to ensure your analytics align seamlessly with your broader marketing efforts. This integrated approach provides a holistic view of performance, helping to refine strategies across all channels and fuel business growth.

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Getting you the data insights you need for digital success.

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Analytics is the process of harvesting data from your various web-connected properties, and combining that data to present meaningful analysis. First you have to implement tracking so that you can analyse meaningful user engagements. Once your data is compiled and centralised, it must be transformed into visual reports which suggest necessary actions, or adaptations of strategy. Human commentary and analysis is an essential output. Data may stem from your website and / or ecommerce platforms. The analysis of properly attributed data can play a central role in terms of driving success for your business.

Google Analytics (now sitting at version 4 / GA4) is a free analytics suite which you can install on your website, or connect to your apps. Google Analytics allows you to evaluate the indicative success of your various marketing channels and platforms. For example, you can determine how much direct traffic your website receives, vs traffic through Google Ads, paid social or SEO. Using Google analytics, you can determine your most successful items of content, and adapt your strategy to drive further engagements. Google Analytics competes with alternate analytics platforms such as Adobe Analytics and Matomo. Web analytics platforms such as Google Analytics should not be used for accounting purposes.

Google analytics can be added to websites built on popular platforms (e.g: WordPress, Shopify or SquareSpace) via direct integrations. However, such basic setups suffer from many pitfalls. More advanced integrations using technologies such as Google Tag Manager are suggested, to alleviate the burden on your web development teams, and to give higher control of tracking. In reality, GA4 is very basic without advanced installation. If you want to track items beyond sessions and page-views, a more in-depth solution is needed. Tracking KPIs such as ecommerce conversions, revenue and contact form submissions can be significantly more involved.

Metrics are the numeric values which you wish to count, whereas dimensions are the subjective axioms along which you wish to segment your data. For example, sessions (visits) to your site are a metric, whereas the channel through which the session arrived (SEO, paid search, social etc) is a dimension. GA4 supports custom definitions, which further break down into custom metrics and custom dimensions. And advanced analytics install will involve the creation of custom metrics, which are analogous to GA3’s goals. By tracking specific metrics as goal completions, you can enhance your insights in terms of driving future engagements.

Google Analytics is used to track and analyse website traffic and user behaviour. GA4 provides insights into how visitors interact with a site, including data on page views, user demographics, traffic sources, and conversion rates. Businesses use Google Analytics to measure the performance of their online marketing efforts, optimise user experience, and make data-driven decisions to improve their website’s effectiveness.

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