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Analytics Training

Turn data into action and insight with in-depth analytics training

Google Analytics training

We offer tailored and one-day Google Analytics training courses for those looking to get the most from their Google Analytics accounts. Our 1-day Analytics course is led by our Head of Analytics who has been involved with Analytics and online marketing for over 10 years working for both B2B and B2C clients.

We offer one-to-one or group training at either our offices here in Leicester or off-site at your offices. Our one-day training sessions can be tailored to suit your needs whether beginner or advanced. We will teach you the practical skills and Google Analytics tips you will be able to use every day.

Turn raw data into actionable information

Our courses provide a practical approach and offers you professional tips on how to utilise Google Analytics for your own needs.

 

During the course, we will cover best practice for setting up and organising your account, as well as how to locate data, and set and report on business KPIs. By the end of the course, you will have the confidence and skills to be able to find and extract the information you need to make informed business decisions.

 

Anicca’s Google Analytics training course is a must for any marketing/digital marketing manager who needs to show a return on their marketing investment.

Suitable for marketing managers, business owners or anyone who wants to gain a better understanding of how to use Google Analytics to get actionable insights about their website & users through enhanced business reporting.

 

Our courses provide a practical approach and offers you professional tips on how to utilise Google Analytics for your own needs.

 

During the course, we will cover best practice for setting up and organising your account, as well as how to locate data, and set and report on business KPIs. By the end of the course, you will have the confidence and skills to be able to find and extract the information you need to make informed business decisions.

Discover opportunities

Our training helps you discover opportunities using Google Analytics. This runs the gamut from set up to identifying where to fine tune your ads

Optimise tracking and analysis

Learn how to automate your systems and use the full potential of analytics with systems like Tag Manager and Analytics

In-depth reporting

Our highly trained web analysts show you the inside track on reporting, providing you with the skills to understand user behaviour and marketing insights as well as manage regular reports

Streamline conversion

The ultimate goal of any campaign is to generate revenue. Our training helps you turn data into insight: real, powerful and meaningful

Topics for bespoke training include, but are not limited to the below. Speak to us about your specific requirements for a tailored agenda.

 

Getting started with Google Analytics

 

  • Setting up Google Analytics
  • Intro to Google Tag Manager
  • Setting objectives
  • Google Analytics dimensions & metrics

 

Using Google Analytics reports

 

  • Audience insights
  • Channel reporting
  • Tracking email and social campaigns
  • Integrating AdWords & Tag Manager tools
  • User behaviour
  • Interpreting & Segmenting Data

 

Conversion & revenue reporting

 

  • Setting up goals & funnels
  • Ecommerce revenue reporting
  • Identifying barriers to conversion
  • First and last click attribution

 

Reporting

 

  • Building & scheduling reports
  • Creating dashboards

Course Fees: Designed to be flexible, you can pick between the different combinations of topics to tailor the training to your specific needs.

 

Prices start from £975 +VAT but please contact us to discuss your specific requirements so we can prepare a custom quotation.

Why Anicca?

We offer bespoke/tailored training options for users looking for training related to their specific needs and business use. This type of training is fully flexible, allowing training to take place at a location to suit you. Tailored training typically takes place over 1 or 2 days.

This hands-on practical course will introduce you to the key features of Google Analytics and will offer you professional tips on how to utilise the tool for your own needs. During the course, we will cover best practice for setting up and organising your account, as well as how to locate data and set and report on business KPIs.

 

Please get in touch with us to find out more information on costs and training details.

"They are excellent, amazing digital marketing professionals, highly recommendable. Always provides very helpful information and improve our day by day work."

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