Analytics training that turns data into action
Turn data into action and insight with in-depth Google Analytics training. Built around your team and delivered by a senior member of our data team.
Course at a glance
Make confident decisions from your data
Our Google Analytics training helps you turn data into action and insight. You will learn how to set up tracking properly, measure what matters and find the barriers stopping people converting.
Delivered by a senior member of our data team, the course is built around your needs, from first setup through to attribution and ecommerce revenue reporting.
Who it’s for
What you’ll be able to do
By the end you will be able to set up, configure and report from Google Analytics.
Set up tracking properly
Configure Google Analytics and an intro to Google Tag Manager.
Measure what matters
Set objectives and understand dimensions and metrics.
Configure goals and funnels
Set up goals and funnels to track conversion journeys.
Report ecommerce revenue
Use ecommerce revenue reporting to see what drives sales.
Find conversion barriers
Identify the barriers stopping people converting.
Understand attribution
Work with first and last click attribution, audience and channel reporting.
Topics you can build your course from
Every course is bespoke. Pick the sessions that matter most to your team.
Setup and tracking
Setting up Google Analytics and an introduction to Google Tag Manager.
Objectives and metrics
Setting objectives, and understanding dimensions and metrics.
Goals and funnels
Setting up goals and funnels to measure conversion journeys.
Ecommerce and conversion
Ecommerce revenue reporting and identifying barriers to conversion.
Attribution and insight
First and last click attribution, audience insights and channel reporting.
Dates and pricing
Analytics training is built around your team, so we scope dates, format and fees with you directly.
Let’s build your analytics training
Pick the topics, choose online or in-person, and we will tailor the course to your level. Get in touch for dates and a quote.
Enquire about analytics training →Why train with Anicca
Taught by practitioners
Your tutor works with analytics on live client accounts every day.
Theory plus practice
We blend theory, live demonstrations and practical work.
Built around your goals
Bespoke courses focused on what matters for your business.
Analytics training questions
Is the training online or in-person?
Both. We deliver Google Analytics training online or in-person.
Do we need analytics experience?
No. We work with all levels, from first setup to attribution and audience insight.
Does it cover Tag Manager?
Yes. The course includes an introduction to Google Tag Manager alongside Analytics.
Can we choose what it covers?
Yes. Every course is bespoke, so you pick the most relevant topics.
Who delivers it?
A senior member of our data and analytics team.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Ready to act on your data?
Tell us what your team wants to learn and we will build the right analytics training around it.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
