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Europlaz Case Study: Bespoke PPC Outstrips Automation


CTR Increase

Year on Year


The Client


Europlaz Technologies have a long and storied history of medical device development. In operation for over 40 years, Europlaz has extensive knowledge and insight into the medical device design and manufacturing process. 


This alongside their state-of-the-art prototyping, manufacturing, regulatory and fulfilment systems allows Europlaz to complete complex medical device design and manufacture under one roof. 


By doing so, Europlaz offers an all-in-one accredited medical development service that reduces production time and costs, giving customers peace of mind and reliable timelines for delivery to patients.


Europlaz wanted to work with us to increase leads in the medical device industry by using a dedicated paid campaign. We were up for the challenge and set to work on this exciting project.



Before taking over Europlaz’s Google Ads management, Europlaz relied heavily on Google automation. While advanced and versatile, an automated process often lacks the insight and care of a dedicated PPC manager. 


Europlaz tasked us with two focuses; namely improving the number of leads while at the same time ensuring they were quality leads too. Our team got to work setting up bespoke campaigns, testing, and ultimately focusing the budget on campaigns that would yield higher returns.

Our Solution

Our team started off by learning about the landscape of the industry and how clients such as white labelling clients, marketing teams, healthcare providers, or members of the scientific community went out looking for medical device manufacturing partners.

When we took over the account Europlaz automated the majority of their paid media activity. This service, while useful, can cast the net too wide and end up leading to high costs for less reward. By working with a dedicated account manager, we were able to create bespoke campaigns, test results, and ultimately finetune the budget for maximum efficacy.

We created several PPC campaigns to test the market and refine our focus to best use the budget available. We also focused campaigns based on the different structures and services provided by Europlaz Technologies. To further refine these, especially given the complex nature of the industry, we maintained close contact with the client to ensure ads were relevant to the target audience.


Overall, data is only as powerful as the insight it provides. Automated campaigns are helpful for businesses without a dedicated team but can lack the agility or experience of experienced hands. By trusting us with their campaigns, we expanded the reach of paid media and attracted more lucrative leads and attention from leading pharmaceutical brands.

If you’re interested in learning more about our paid media campaigns, please get in touch. We’re always ready to help clients supercharge their campaigns and reach bigger, more motivated audiences.

Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.
Mark Steele
MD – Pall-Ex International Business Units

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