Trifibre Case Study: Boosting Organic Traffic Through SEO Optimisation
Learn how Anicca Digital increased organic users by 83% for Trifibre and achieved 45% of tracked keyphrases in the Top 10. Discover the impact of tailored SEO strategies with proven expertise.
+83%
Increase in users
+36%
Revenue increase from organic traffic
+45%
Tracked keyphrases in the Top 10
Overview
Starting in 2019, Anicca Digital has provided digital marketing services to specialist UK casing manufacturer Trifibre. Trifibre offers a range of off-the-shelf and bespoke case/transport solutions for a mix of B2B and B2C clients. This includes products such as heavy duty flight cases, waterproof luggage and other specialist cases for photography, high-value instrumentation, medical, engineering parts and other products that need protective casing solutions.
Objectives:
Trifibre partnered with Anicca Digital with the aim of achieving three main objectives:
- To increase the visibility of the Trifibre.co.uk ecommerce site
- To drive leads for bespoke or custom manufacturing of unique pieces
- To ensure leads were targeting specific industries and requirements were high quality from specific niche B2B prospects
Our Solution
To achieve these objectives, the Anicca team set to work consolidating several separate product-specific sites into the main Trifibre.co.uk domain. This project was an extensive site migration project, which included the following:
- Technical SEO
- Content Validation Audits
- Link Value Audits
- CRO Analytics
- UX Design
Our SEO team advised how the elements above should be retained, combined and redirected to become a part of the new integrated Trifibre domain. Other aspects to consider were the technical aspects, such as tracking and analytics. These considerations were highly effective in this site migration project, leading to Trifibre.co.uk’s relaunch in April 2019.
The success of the site migration project led to the second project given by Trifibre to Anicca Digital in January 2020. This project aimed to improve the amount of content on the site and its overall SEO performance. Therefore, this project focussed heavily on high-value phrases relating to specific products.
In June 2020, Trifibre launched a new e-commerce website to provide customers with a better UX and design experience. Our expertise aided the redesign, specifically in the navigation, product identification and optimising of industry-specific pages. Due to the success of the enhanced Trifibre customer experience, this project grew into an ongoing project, and we are so pleased to have worked with the amazing Trifibre team for several years.
The next part of the project was to consolidate the domain authority and ensure Trifibre maintained its voice in the market. To do this, we developed new optimised content as part of an integrated on-page SEO and content marketing strategy.
How our solution helped Trifibre to succeed
Case Study Results
The results speak for themselves. The first objective was to increase the visibility and ranking of the new integrated Trifibre site. From the initial list of 88 tracked keyphrases, we saw an incredible 45% reach the Top 10 on SERPs. This also resulted in the visibility doubling over the same time and rankings increasing by 12 places on average.
From our initial project to today, our efforts, along with the support of the Trifibre team, have garnered fantastic results.
