Property Case Study: Over 100% increase in Organic Traffic Through SEO Optimisation
Learn how Anicca Digital increased organic users by over 100% for a nationwide Property specialist. Discover the impact of tailored SEO strategies with proven expertise.
+85%
Overall increase in organic traffic to surveyor pages
+143%
Increase from organic traffic to local pages
+597
Additional keywords being shown in the SERPs
Overview
In 2023 Anicca assisted a well-established property services company offering a range of surveying, valuation, and property management solutions. With a strong presence in the UK market, the company sought to expand its reach and strengthen its online presence, particularly in its valuation and surveyor services. Our SEO team rose to the challenge and set out a tailored SEO strategy to help them achieve these goals.
Objectives:
Anicca Digital were tasked with the following key objectives:
- Increase brand awareness for the valuation side of the business
- Improve visibility for local landing pages to attract more regional inquiries
- Drive higher levels of organic traffic to the website to enhance lead generation and customer engagement
Our Solution
Anicca Digital developed a comprehensive SEO strategy tailored to the clients needs, focusing on technical improvements, keyword optimisation, and content enhancements. Our approach included:
- Technical Audit & Roadmap: A full technical audit was conducted, identifying key areas for improvement. A structured roadmap was created to implement necessary technical fixes, improving website performance and user experience.
- Keyword Research & Optimisation: In-depth keyphrase research was performed to identify gaps in the companies existing strategy. Core surveying services were optimised to align with high-value search terms.
- Local Search Strategy: A targeted local SEO strategy was implemented to improve visibility for local surveyor landing pages. This included location-based keyword enhancements and structured data optimisation.
- Content Enhancement: New FAQ sections and long-form content were created to provide valuable information to potential customers. This not only improved search rankings but also enhanced user engagement and trust.
Our SEO team began the project by completing typical SEO tasks focused around finding new opportunities for improved rankings and traffic growth. We identified key pages within the surveying section of the website and optimsed them with relevant content.
An initial technical audit also identified some key issues with the website which were explained and resolved throughout the project, including fixes to broken links and meta tags. This was combined with Microsoft Clarity installation to assess how users are interacting with the website and page structure changes.
We also decided that the current local SEO strategy was not targeting the right areas. After another round of keyword research and testing on select local landing pages, we changed the strategy to target more specific areas which resulted in vastly improved rankings and increased traffic landing on local landing pages.
How our solution helped the client to succeed
Case Study Results
The SEO strategy delivered impressive results over the campaign period (September 2023 – August 2024):
- 21% increase in overall website traffic year on year.
- 125% increase in traffic to the valuation and survey section of the website.
- 143% increase in traffic to local surveyor landing pages, significantly improving regional visibility.
- Website appeared for 597 additional keyphrases compared to the previous year, boosting overall search presence.
Conclusion
The clients digital growth has been a testament to the effectiveness of a well-executed SEO strategy. By focusing on technical improvements, local search optimisation, and content expansion, Anicca Digital successfully elevated the companies online presence. These outstanding results highlight the power of SEO in driving substantial business growth and positioning the client as a leading name in the property services industry.
