Local SEO

Drive local website and brick-and-mortar store visits with our proven local SEO services

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Local search and SEO services

If your business has multiple locations and targets a local audience, improving visibility in localised search results is essential to your online success.



Our local SEO services for multi-location businesses can help drive more relevant visitors to your site, generating more leads, enquiries and conversions – alongside increasing footfall to physical locations.

Local SEO is a must for all modern businesses. This service has moved beyond location pages and ‘stuffing’ the name of your location in your web copy to include geolocation, local search and more. 


As search engines become more sophisticated, websites must now communicate essential information about their multiple locations in a format which can be easily read and trusted by local search algorithms.

Our approach to local SEO

We get the fundamentals right first – getting your business’ name, address, phone number (and other core information) right on all of the assets you control online. This is known as NAP optimisation. 


By getting this right on your website, external websites listing you, and your Google My Business profile, we start the process of displaying consistent business information for Google to take notice of and rank

We will also audit your website, Google My Business profile (or set this up for you), external listings and owned assets (review sites). This is what we call a local SEO and citation audit. 

Citations are ‘mentions’ of your brand and services and are second best to having actual physical links to your site. We will then fix any mis-aligned business details or citations and links and build new ones.

Google My Business

Ensuring your business has a verified Google My Business profile helps improve your local visibility. This acts as your online shop-front for people searching online.

Citations & Local listings

To help improve local visibility we conduct citation alignments to ensure your business details are the same across all of your online business listings.

Technical & On-page

Using markup language such as Schema can further improve local visibility. We’ll implement this as well as ensure you have the relevant optimisation on your website.

Reporting & Insight

We will monitor traffic to the website that found you through local search and through Google Maps to see where we can further improve your local visibility.
Ongoing local SEO work is similar to national SEO work in that we look to produce and drive traffic to helpful, informative content that answers a searcher’s questions and allows them to perform an action on the page (engage and convert to a sale/enquiry). The difference is that we target specific, locally themed content and local authoritative websites to gain links from.
With ever-increasing localisation and geo-targeting of search results based on user locations, our local SEO services aim to ensure you are visible to the right users, in the right place at the right time. We will maximise local visibility across your multiple locations, increasing brand awareness and driving traffic that generate leads and sales.

Experience, expertise and a diverse team!

We have access to local expertise across the content, PR and SEO teams. We have all worked on various local search campaigns of various sizes with different targets.

With this pooled experience and technical expertise we can offer more value to you.

See some of our client testimonials below.

Our Client Case Studies​

“Anicca is simply one of the three best SEO companies in the UK. Anicca has grown into a full service agency and I frequently recommend them to other businesses as I know that they will be in capable hands.”

In Safe Hands


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