Get your stores or business found using our Local SEO Services

Drive local website and brick-and-mortar store visits with our proven local search and SEO services

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Maximising local visibility with expert local SEO

For businesses with multiple locations, strong local SEO is essential for driving footfall, generating leads, and improving online visibility in local search results. At Anicca, we specialise in multi-location local SEO strategies that ensure your business stands out in competitive regional markets, reaching the right audience at the right time.

Our approach goes beyond outdated tactics like keyword stuffing. Instead, we focus on optimising geolocation signals, structured business data, and local search elements to align with ever-evolving search engine algorithms. By ensuring your business information is consistently accurate across all online assets – including your website, Google My Business, and external listings – we help build trust with both search engines and potential customers.

Through detailed audits and citation management, we identify inconsistencies, correct inaccuracies, and enhance your local search presence. With a data-driven strategy tailored to your locations, we position your business for long-term local SEO success, ensuring you attract more visitors both online and in-store.

Our local SEO services:

Ensuring your business has a verified Google My Business profile helps improve your local search visibility. This acts as your online shopfront for people searching online.

Using markup language such as Schema can further improve local visibility. Our skilled local SEO agency will implement this as well as ensure you have the relevant optimisation on your website.

To help improve local business SEO we conduct citation alignments to ensure your business details are the same across all your online business listings.

We will monitor traffic to the website that found you through local search and through Google Maps to see where we can further improve your local visibility through proven local search and SEO services.

Why Anicca?

At Anicca, we take a strategic and data-driven approach to local SEO, ensuring your business is seen by the right audience in the right location. Our expertise in geo-targeted search optimisation helps multi-location businesses maximise their visibility, drive local traffic, and increase conversions. We don’t just optimise for rankings—we create locally focused, engaging content that answers search queries and encourages user action, helping you turn visitors into customers.

What sets us apart is our multidisciplinary team of SEO specialists, content strategists, and digital PR experts, all working together to craft highly effective local SEO campaigns. We have experience managing campaigns of all sizes, tailoring our strategies to match your business goals. Our technical expertise, combined with in-depth content and backlink audits, allows us to uncover optimisation opportunities that give you a competitive edge in local search results.

Beyond SEO, we integrate our efforts with paid search, paid social, and PR to ensure your marketing strategy is holistic and commercially driven. If we identify opportunities for growth beyond organic search, we’ll guide you towards additional channels that can help you achieve your business objectives. By partnering with Anicca, you gain access to a team that understands not just SEO, but the bigger picture of digital marketing success. 

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Ensure you are visible to the right users, in the right place at the right time

Any questions?
We’ve got the answers.

Local SEO is the process of optimising your online presence to improve visibility in location-based searches. It helps businesses with physical locations or local services appear in search results when potential customers look for products or services nearby. With search engines increasingly focusing on geo-targeted results, strong local SEO ensures your business reaches the right audience, drives footfall, and increases leads and conversions.

While traditional SEO focuses on improving search rankings on a national or global scale, local SEO targets region-specific searches. It involves optimising Google My Business listings, managing local citations, acquiring location-specific backlinks, and ensuring business information is consistent across online directories. Local SEO also prioritises factors like proximity, relevance, and user intent to connect businesses with local customers.

Google My Business (GMB) is a key element of local SEO, as it helps businesses appear in local search results and Google Maps. A well-optimised GMB profile with accurate business information, updated photos, customer reviews, and relevant categories improves local search rankings. Similarly, maintaining consistent business details across online directories builds trust with search engines and enhances local search visibility.

Local SEO results vary depending on competition, location, and the current state of your online presence. While some improvements, such as optimising business listings and citations, can yield quicker results, achieving significant rankings and traffic growth typically takes a few months. Continuous efforts, including content creation, link-building, and customer engagement, are essential for sustained local SEO success.

Citations are online mentions of your business’s name, address, and phone number (NAP) across directories, websites, and social platforms. They help search engines verify your business details and improve local search rankings. Consistency in citations is crucial, as inaccurate or conflicting information can harm your credibility and lower your visibility in local search results.

Proven strategies, proven success


Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.

Trifibre:
83% Increase in Organic Traffic
Honey Brothers:
121% conversion rate increase
in Google Ads
Nationwide Property Specialist:
Over 100% increase in organic traffic
Europlaz:
57.7% Google Ads CTR increase
in Google Ads

See more of our case studies here

What Our Clients Say

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0116 254 7224