Local SEO Services

Drive local website and brick-and-mortar store visits with our proven local search and SEO services

Local search and SEO services

If your business has multiple locations and targets a local audience, improving visibility in localised search and SEO results is essential to your online success.


Our local SEO agency services for multi-location businesses can help drive more relevant visitors to your site, generating more leads, enquiries and conversions – alongside increasing footfall to physical locations.


Local business SEO is a must for all modern SMEs. This service has moved beyond location pages and ‘stuffing’ the name of your location in your web copy to include geolocation, local search and more.


As search engines become more sophisticated, local business SEO must now communicate essential information about their multiple locations in a format which can be easily read and trusted by local search algorithms.

Our approach to local SEO and search

We get the fundamentals right first – getting your business’ name, address, phone number (and other core information) right on all the assets you control online. This is known as NAP optimisation.


By getting this right on your website, external websites listing you, and your Google My Business profile, we start the process of displaying consistent business information for Google to take notice of and rank.


We will also audit your website, in line with local search and SEO services including, Google My Business profile), external listings and owned assets (review sites). This is what we call a local SEO and citation audit.


Citations are ‘mentions’ of your brand and services and are second best to having actual physical links to your site. We will then fix any misaligned business details or citations and links and build new ones.

Google My Business

Ensuring your business has a verified Google My Business profile helps improve your local search visibility. This acts as your online shopfront for people searching online.

Citations & Local listings

To help improve local business SEO we conduct citation alignments to ensure your business details are the same across all your online business listings.

Technical & On-page

Using markup language such as Schema can further improve local visibility. Our skilled local SEO agency will implement this as well as ensure you have the relevant optimisation on your website.

Reporting & Insight

We will monitor traffic to the website that found you through local search and through Google Maps to see where we can further improve your local visibility through proven local search and SEO services.

Ongoing local SEO work is similar to national SEO work in that we look to produce and drive traffic to helpful, informative content that answers a searcher’s questions and allows them to perform an action on the page (engage and convert to a sale/enquiry). The difference is that we target specific, locally themed content and local authoritative websites to gain links from.


With ever-increasing localisation and geo-targeting of search results based on user locations, our local SEO services aim to ensure you are visible to the right users, in the right place at the right time. We will maximise local visibility across your multiple locations, increasing brand awareness and driving traffic that generates leads and sales.

Experience, expertise and a diverse team!

At Anicca, we have access to local expertise across the content, PR and SEO teams. We have all worked on various local search campaigns of various sizes with different targets.


With this pooled experience and technical expertise, we can offer more value to you. Contact us now to find out more about how we can supercharge your SEO.

Why Anicca?

Our SEO team bring experts SEO knowledge and techniques to your business. Their collective experience and technical expertise, provide a wide skillset, commercial awareness and creativity to SEO consultancy projects – which is essential when keeping up with the ever-changing digital landscape. This along with our in-depth content audits, backlink audits, and technical SEO audits set us apart and allow to get to the bottom of your SEO needs. 


We also work very closely with our paid search, paid social, PR and content teams, to combine campaign data and strategy ideas. We will also provide a lead into other channels where we see growth opportunities in areas other than SEO – so our commercial input extends beyond how SEO can help your business targets. 

Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.

Mark Steele
MD – Pall-Ex International Business Units

In Safe Hands


UK Paid Media Awards 2023 winner

Advertising Platforms

Formally Facebook

Let’s talk.

0116 254 7224

    * Mandatory

    Why Anicca?