Marketplace Advertising
& Retail Media

Maximise sales and visibility on platforms like Amazon, eBay, and more with tailored marketplace advertising strategies.

Request Marketplaces Consultation

Dominate online marketplaces with optimised marketplace ads

Online marketplaces like Amazon and eBay offer incredible opportunities to reach millions of potential customers. However, success on these platforms requires more than just listing your products. At Anicca Digital, we specialise in creating and managing marketplace advertising campaigns that help you stand out in crowded spaces, optimise your listings, and drive more sales.

Whether you’re new to marketplaces or looking to enhance your existing presence, our tailored strategies ensure you get the most out of these powerful platforms.

Our marketplace advertising services:

Amazon is one of the largest online marketplaces in the world, making it a critical platform for ecommerce businesses. We manage your Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Our services focus on optimising your campaigns to increase visibility, drive more traffic to your product listings, and boost sales.

eBay remains a popular marketplace for a wide range of products. Our eBay advertising services help you stand out in this competitive environment by creating and managing targeted ad campaigns. We optimise your listings and bids to ensure your products are prominently displayed, attracting more buyers and increasing your sales.

The key to success on marketplaces lies in how well your products are listed. We optimise your product listings by refining titles, descriptions, and images to improve search visibility and conversion rates. Our focus is on making your products more appealing to both search algorithms and potential buyers.

Just like search engines, online marketplaces have their own algorithms that determine which products appear at the top of search results. We implement marketplace-specific SEO strategies to improve your product rankings, making it easier for customers to find your products and increasing your chances of making a sale.

Understanding how your products are performing on marketplaces is crucial for ongoing success. We provide detailed analytics and reporting on your marketplace campaigns, giving you insights into customer behaviour, sales trends, and ad performance. This data allows us to continuously refine your strategy for better results.

Why Anicca?

At Anicca, our marketplace advertising services go beyond traditional online ads, delivering strategic solutions that drive measurable results on platforms like Amazon, eBay, and other major marketplaces. With deep expertise in digital marketing, we craft tailored marketplace ad campaigns designed to boost product visibility, attract high-intent shoppers, and increase conversions.

What sets us apart is our data-driven approach to marketplace advertising. Our process includes product listing optimisation, marketplace SEO, and precise audience targeting to ensure your ads are seen by the right customers. From optimising your product descriptions and visuals to managing bids and conducting ongoing A/B testing, we ensure every aspect of your campaign is finely tuned to maximise return on investment.

Our commitment to integrating marketplace advertising insights across your entire digital strategy – including SEO, content marketing, and paid media – ensures a cohesive approach that drives both immediate sales and long-term growth. By partnering closely with your team, we develop marketplace strategies that not only increase traffic and conversions but also enhance your overall brand visibility and success on key platforms.

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Engage your audience with high-impact display & video ads.

Any questions?
We’ve got the answers.

Marketplace advertising refers to promotional strategies used by sellers to promote their products within online marketplaces like Amazon and eBay. This includes various ad formats, such as sponsored products, display ads, and video ads, which help increase product visibility and drive sales. Sellers can target specific keywords, demographics, or shopping behaviors to reach potential customers more effectively.

Marketplace advertising optimisation techniques involve strategies to improve the performance of ads on platforms such as Amazon or eBay. Key techniques include keyword research to identify high-traffic search terms and refined targeting to reach the most relevant audience. Regularly monitoring and adjusting bids helps control costs while maximizing visibility. Additionally, analysing performance metrics such as click-through rates and conversion rates informs on-going adjustments, ensuring continuous improvement in terms of product performance.

To advertise on a digital marketplace, first create a seller account on the platform, such as Amazon or eBay. Next, choose from the advertising options available, such as sponsored products or display ads. Conduct keyword research to identify relevant terms which potential customers might use to find your products. Set your budget and bids for your chosen ad formats, then create compelling ad copy and visuals which highlight your products’ features and benefits. Launch your campaign and monitor its performance regularly. If that sounds like a lot of work, that’s because it is! At Anicca we can help you through this process, we’re also aware of the different advertising options and optimisation techniques per marketplace platform.

Advertising on digital marketplaces is generally not free. Most platforms, like Amazon and eBay, operate on a pay-per-click (PPC) model or require payment for ad placements. Advertisers typically incur costs based on clicks, impressions, or a fixed fee for specific ad formats. While there may be opportunities for organic reach without direct advertising costs, leveraging paid advertising options is usually necessary to enhance visibility and drive sales effectively.

Yes, Facebook Marketplace is a digital marketplace where users can buy and sell products locally. Whilst Facebook Market primarily focuses on peer-to-peer transactions, businesses can also use it to advertise their products and reach a broader audience. Facebook allows sellers to create listings with images, descriptions, and prices, making it easy to showcase products. Additionally, businesses can leverage Facebook Ads to promote their product listings to targeted audiences, enhancing visibility and driving further sales.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.