PPC training that turns clicks into customers
Hands-on Pay-Per-Click training, built around your goals and delivered by a senior member of our paid media team. Learn to identify, connect with and engage your target audience.
Course at a glance
Get more from your Google Ads
We offer PPC training to help you identify, connect with and engage your target audience effectively. The course covers the main techniques and gives you hands-on practice in a real Google Ads account.
Delivered by a senior member of our paid media team, the training is built around the topics that matter most to your business, from first principles to building and planning campaigns.
Who it’s for
What you’ll be able to do
By the end you will be able to set up, structure and plan Google Ads with confidence.
Set up a Google Ads account
Open and structure an account the right way from the start.
Research the right keywords
Use the Keyword Planner to find and group profitable keyphrases.
Build campaigns and ad groups
Use Ads Editor to create tightly themed ad groups (SKAGs).
Read the reports that matter
Understand Ads reports and what they tell you about performance.
Plan with intent
Run site reviews and plan campaigns around real business goals.
Practise on a live account
Hands-on sessions on account setup and keyphrase research.
Topics you can build your course from
Every course is bespoke. Pick the sessions that matter most to your team.
Introduction to PPC
What Pay-Per-Click marketing is, how it works, and an overview of the main techniques.
Setting up Google Ads
Opening your Ads account and getting the structure right from day one.
Keyword research
Using the Keyword Planner tool, with a practical session on account setup and keyphrase research.
Reports and planning
Understanding Ads reports and planning your campaigns around them.
Campaign build (practical)
Site reviews to plan campaigns and using Ads Editor to create SKAGs, hands-on.
Dates and pricing
PPC training is built around your team, so we scope dates, format and fees with you directly.
Let’s build your PPC training
Pick the topics, choose online or in-person, and we will tailor the course to your level. Get in touch for dates and a quote.
Enquire about PPC training →Why train with Anicca
Taught by practitioners
Your tutor runs live Google Ads campaigns in our paid media team.
Theory plus practice
We blend theory, live demonstrations and hands-on work in a real account.
Built around your goals
Bespoke courses focused on what matters for your business.
PPC training questions
Is the training online or in-person?
Both. We deliver PPC training online or in-person to suit your team.
Do we need Google Ads experience?
No. We work with all levels, from your first campaign through to advanced optimisation.
Can we choose what it covers?
Yes. Every course is bespoke, so you pick the topics most relevant to your business.
Is there hands-on practice?
Yes. You practise account setup, keyphrase research and campaign building in a real account.
Who delivers it?
A senior member of our paid media team, working on live campaigns at Anicca.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Ready to get more from Google Ads?
Tell us what your team wants to learn and we will build the right PPC training around it.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
