Paid Social Media Advertising Agency

As an established paid social media agency, Anicca employs a strategic and data-driven approach to deliver social campaigns with a difference.

HomePaid MediaPaid Social advertising

What is paid social media advertising?

Paid social media is a way to display adverts or other sponsored content within social media platforms.  


From our paid social media agency in Leicester, we use a range of social media platforms such as Facebook, LinkedIn, Instagram, and Pinterest advertising. We can target your paid social marketing campaigns to specific audiences and motivated users with these platforms. 

Using paid social media advertising as part of your social media strategy gives you a lot more control over the audiences who see and engage with your content through dedicated Instagram, LinkedIn, and Facebook ad management. 


Social media has well and truly changed the world of online marketing and paid social media advertising (from a trusted agency) is at the very heart of that change allowing you to compete for attention and engagement in a busy space. 

What are the benefits of running paid social media advertising campaigns?

Paid social media advertising allows businesses to create paid ads for Facebook, Instagram, LinkedIn, Pinterest, Meta and other social media platforms. These adverts can be targeted at specific audiences based on demographic traits, behaviours, or custom attributes such as web visits to ensure your ad reaches the right users.  

A key benefit of paid social is that all campaigns are objective orientated, ensuring that you achieve the desired action from your audience when they see your adverts. Working with a paid social media agency such as Anicca gives you control over how your budget is spent and how much you want to pay per result. The measurability of paid social allows you to report in real-time and therefore optimise your campaigns. 


Paid social media advertising offers you faster results. Once a campaign has been set up within a social platform, your adverts can be delivering to an audience in a matter of hours. Paid social marketing is ideal for those campaigns that need to make an impact in a short space of time, such as Black Friday. 


There are many ways in which a paid social media agency can improve the effectiveness of paid social thanks to the comprehensive metrics available within the platforms. We understand which aspects of campaigns are performing successfully and where we should optimise using in-depth studies. 

Social media marketing funnel

Paid social can target users at all stages of their customer journey. Like the traditional marketing funnel approach, paid social media advertising can work in the same way. We can raise brand awareness and reach new customers, engage existing customers and encourage those with higher intent to convert. 


Launching an advertising campaign on a social media platform can be cost-effective with great control over how your budget is spent.  


There are various ways in which we can manage your budget to ensure your adverts achieve the best results possible. 

Why Anicca?

At Anicca we have a team of social specialists that provide a wide range of services across multiple social media platforms. Our team delivers all-encompassing paid social media advertising strategies and management for businesses of all sizes locally, nationally, and internationally.  


We have a highly experienced team, with expertise on all social platforms. All team members are Facebook Blueprint qualified and are skilled in the very latest updates on social platforms. 

Our award-winning social media campaigns are just a few examples of the great strategies we have developed and delivered for our clients, and we are extremely proud of the accolades we have received nationally and internationally. 


We are proud to be part of the Facebook Business Partner programme. The Facebook Business Partner badge is awarded to paid social media agencies who meet the highest standards of performance and service. Contact us now and trust the experts with your paid Facebook, Instagram, Meta, Pinterest, and LinkedIn ads management today. 

Our Client Case Studies

"We've used the Anicca team for several projects over the last few years, from audits to training, and each time has been an absolute pleasure and a roaring success."​

In Safe Hands


UK Paid Media Awards 2023 winner

Advertising Platforms

Formally Facebook

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