This webinar presented by Ed Truman, will explain the techniques used to combine Google Analytics (including GA4), Google Tag Manager and Data Studio for gathering user insight from your website.
Topics covered include measurement strategy, setting up website funnels for funnel analysis, user segmentation, retention reporting, page attribution and channel attribution. This webinar aims to provide you with the practical skills and methods you can copy and apply to your own website analysis so that you can make improvements to conversion rates and user engagement on your own website.
Agenda
- Creating a measurement strategy
- Collecting the Data that matters
- Setting up website funnels
- User Segmentation
- Retention Reporting
- Content Attribution
- Traffic Source Attribution
