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An introduction on how to set-up and use Google Analytics 4 (15th January)

Ed Truman will be presenting this webinar on how to set-up and use the new Google Analytics package, launched in September 2020.

In this talk, Ed will explain the main differences and benefits of Analytics 4 as compared to the standard analytics that you are probably using now.  This will include a demonstration of the dashboard and familiarisation with some of the key and new features;

  • Smarter insights that use machine learning to identify trends.
  • Deeper integration with Google Ads.
  • Customer-centric data measurement.
  • More granular data controls.

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