aniccast #6 – How to plan your B2B creative strategy for 2023 with Thom Shardlow

In this Podcast (aniccast #6), Ann Stanley, Founder & CEO of Anicca Digital, welcomes Thom Shardlow, Head of Commercial Strategy & Creative, who takes a deep dive into the B2B trends and expectations for creativity in 2023.

This is the second podcast from Thom Shardlow, on creative strategy.   The previous episode  (#2), looked at B2C examples, whereas this episode focuses on what the big B2B brands are doing and how you can follow their lead for your approach.

The full B2B version of the webinar on this topic can be viewed at:

If you are looking for the B2C version of the webinar, then you can watch that webinar here:

Here is the podcast link to share with your colleagues:


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