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Campaign Testing Strategies to Balance Risk and Reward Within Paid Media (Friday 14th October, 9:00am)

This week’s webinar will see Holly break down the barriers, risks and rewards to testing paid media strategies and why testing and experiments are the key to growth. From new channels, to revisiting approaches within existing ones you will learn how to test and what to test. These learnings can be taken and applied beyond the world of paid to your wider digital marketing.
Agenda
  • The importance of testing “Barriers to testing”
  • The risks involved in not experimenting
  • When does testing involve measurement?

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