In this webinar, Sarah Ross, Anicca Digital’s PR Account Manager, discusses how to get started with your first PR campaign. This webinar is for businesses that are looking to use PR for the first time, but also for those who are looking to improve their tactics to get better results.
By understanding how journalists think and work, you can create a successful PR campaign for your business.
Agenda
- What PR is (and isn’t)
- Understanding news values and what journalists want
- Creating your news hook
- How to draft your press release
