In this week’s session, Rachel will cover “How to use TikTok to promote your business?” This session aims to help you with everything you need to know about getting your brand set up on TikTok and running successful campaigns. We will cover concepts and best practices you will need to do. This webinar is suitable for those with no/ small budgets to those bigger brands with more substantial budgets.
Agenda:-
Part 1: Understanding and posting content on TikTok
- What is TikTok?
- Creating a strategy
- Platform Features
- TikTok Best Practice
Part 2: Advertising on TikTok
- Account & Campaign Structure
- Budget Planning
- Campaign Types & Approach
- Placements
- Audience Targeting & Ad Identities
- Ad Options & Creatives
- Reporting
