This workshop was presented live at IRX in Birmingham on the 11th and 12th May, by Ann Stanley Founder & CEO of Leicester based Anicca Digital.
Ann explians how to maximise your ecommerce marketing by integrating strategies across multiple-channels and espcially search and social.
- Marketing communication and marketing channels
- Using data and learnings from one channel to inform campaigns in other channels
- Consistent and effective content and creative
- Reaching audiences at all touch points and every stage of the sales funnel
- Different targeting methods for search and social
- Remarketing strategies
- Creating and using custom audiences
- Remarketing strategies specifically for ecommerce
- Cross-channel remarketing strategies