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Learn how to combine email & CRM tactics with Marketing Automation Software or MAS (31st July)

In this webinar, Ann Stanley provided a practical guide on the different features of Marketing Automation software (or MAS) and how you can select and implement a MAS system.  MAS is a new generation of cloud-based software that any business can use to integrate and improve their sales and marketing processes:

  • The key sales and marketing problems that MAS can solve
  • Practical examples of how we use our software (SharpSpring) for our own business and for our clients
  • The process of selecting a supplier (such as Hubspot, Marketo, InfusionSoft etc) and why we chose SharpSpring
  • The process of implementing a MAS system and how it can either replace or integrate with your current (Customer relationship management (CRM) software, such as Salesforce, Zoho, Microsoft Dynamics etc.

Whether you are a one-man-band or a large multi-site organisation, this webinar will outline the benefits of using MAS to help you manage your sales and marketing functions, to grow your business.

Agenda

  • What is MAS and who are the main suppliers?
  • Collecting & storing data – custom fields, forms and landing pages (for your website)
  • Customer data – CRM functionality & management of customer lists
  • Managing marketing campaigns using MAS including email & social media
  • Tracking sales leads, opportunities & projects
  • How to select a MAS system
  • How to implement a MAS system
  • Tips on the setting up their software

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