Debranding: Stripping back your brand, to stand out -A guide in simplifying your brand with Thom Shardlow as part of the Leicester Digital Live online programme, which is fundraising for Unicef’s Ukrainian Appeal – https://www.justgiving.com/fundraising/leicesterdigitallive
In this webinar, you will learn what Debranding is and why all the big brands are Debranding. Thom will discuss examples of the biggest “Debrands” you may or may not have noticed, as well as note industry movements in Debranding, and finally the benefits and advantages to applying this to your own brand.
Agenda
- Introduction – what is debranding?
- Why should you embrace debranding?
- Personalisation, branded gifts and simplification
- Case study examples
- Summary
