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Leicester Digital Live Series: Driving innovation in digital marketing that has an impact – with Ollie Shayer from Boots (Friday 29th July, 9:00am)

Driving an innovation agenda that drives impact – A chance to hear how Boots is looking to drive an innovative approach with it’s closest media partners all in the service of driving results and connecting more closely with it’s consumers, as part of the Leicester Digital Live’s online series which is fundraising for Unicef’s Ukrainian Appeal.

Topic areas covered are:-

  • Innovation slam
  • New solutions for business challenges
  • Deepening relationships using different platforms and audience targeting
  • YouTube – use of parts of video for targeted segments
  • TikTok for ecommerce – targeting and ads
  • Understanding fixing the floor and raising the roof
  • Velocity beats perfection

Go to https://www.justgiving.com/fundraising/leicesterdigitallive to donate and help a great cause!

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