While the marketing world debates algorithm updates and ranking factors, a shift is quietly changing how users discover information—and most brands are completely unprepared. Welcome to the era of Generative Search Optimization (GSO), where artificial intelligence doesn’t just organise search results—it creates them. When users ask Google’s AI Overview for recommendations, query ChatGPT for solutions,…
Intelligent Offers: How to Drive More Revenue While Protecting Your Brand RevLifter’s presentation on “Intelligent Offers” revealed the sophisticated science behind maximising ecommerce revenue through data-driven promotional strategies. The session demonstrated how their intelligent system makes thousands of real-time decisions daily, targeting offers based on customer intent and behaviour patterns. Key insights included the critical…
Making Sales and Marketing Data Work Harder for Your E-Commerce Business In her comprehensive presentation, “Making Sales and Marketing Data Work Harder for Your E-Commerce Business”, Lucia Dello (Founder of Dello Insights) shared the complete journey of building a revolutionary eccommerce analytics platform from concept to launch. The session began by addressing the fundamental data…
What AI Knows About You – And more importantly, what you can do about it In this eye-opening presentation, Waikay delivered a crucial wake-up call about the evolving landscape of AI knowledge and its impact on business visibility. Moving beyond traditional SEO thinking, the session explored how Large Language Models (LLMs) like ChatGPT, Claude, and…
What’s Next for PPC? Data, AI, and the New Rules of Ecommerce Advertising In this comprehensive and data-driven presentation, Sem Tielemans (Strategic Partnerships and Growth Manager at Producthero) delivered crucial insights into the fundamental transformation of PPC agencies and ecommerce advertising. Drawing from extensive research including 100+ agency visits, the Dutch Search Awards interviews, and…
Getting the most out of your social media campaigns. Social media advertising is one of the most powerful tools in a marketer’s toolkit. But, getting strong results from Meta Ads (Facebook and Instagram) requires more than just hitting “boost.” With rising competition and shifting algorithms, you need to be smarter, faster, and more strategic than…
In a fast-moving digital landscape, upskilling isn’t just a bonus—it’s essential. Whether you’re building a high-performing team, growing your own expertise, or looking to share your knowledge with others, investing in training is a powerful way to future-proof your success. Join us for a special Anicca Academy webinar where we’ll explore how our training courses…
Backlinks remain one of the most powerful signals in Google’s ranking algorithm—but how we analyse them needs to evolve. In 2025, the old methods no longer cut it. Understanding your competitors’ link strategies now requires a sharper, more strategic approach. Join us for an insightful webinar where we’ll explore how to rethink and refine your…
Retention is no longer just a nice-to-have—it’s a powerful driver of sustainable growth. In today’s competitive landscape, building long-term customer relationships can deliver more value than ever before. Join us for an insightful webinar where we’ll explore how to design and optimise loyalty programs that go beyond points and perks to create genuine, lasting connections…
Influencer marketing continues to be one of the most powerful tools for brands looking to grow authentically through trusted voices. Whether you’re new to the space or looking to refine your approach, this webinar will give you a clear, practical foundation to get started and see results. Join us for an insightful session where we’ll…