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Paid Search & Google ads optimisation techniques that work (11th September)

Gurpreet Bassi, head of paid media, will discuss some general tactics around how best to optimise your paid search campaigns, which you can use for both Google and Bing ads. Gurpreet will cover basic techniques as well as providing some testing and strategy ideas.

Agenda

  • Where to start when looking at your paid search account data
  • Useful reports within the interface
  • Testing strategies and ideas

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