Gain insights on tools and metrics you can use to analyse your competitors presence and activity across paid search and social channels, and the learnings you can take from this analysis to better enhance your own marketing. From free tools and in platform metrics, to powerful premium tools, there are takeaways for businesses of all sizes. Whether your competitors are on Google, Facebook or LinkedIn you will learn tips and tricks on how you can keep a watchful eye to stay ahead of them.
Agenda
- Why competitor analysis is important
- What competitor analysis isn’t
- Understanding your competitors presence
- Competition in Google Ads
- Competition in Facebook
- Competition in LinkedIn
- How to make sense of your analysis
