The future of search in a world of generative AI by Neil Collard (Friday 26th January 9:00am – 10:00am)

At Leicester Digital Live Neil Collard from GYDA introduced the audience to Google SGE – potentially the most significant update to the Google SERPs in a decade. In the webinar Neil will give a quick overview of what Google SGE is and what is driving this change. We will all look at how Google is rolling this out globally to understand when we might see it launched in the UK. Finally, as access is increasing globally, we are starting to see more robust models analysing the impact which we will explore in the webinar.




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