Understand why brand awareness is a crucial element in your marketing strategy. You will also learn techniques you can use across paid media to boost your brand awareness and most importantly how you can measure the impact of these activities to ensure the awareness is leading to increased engagement, searches, traffic and conversions.
Agenda
•The importance of brand awareness
•Brand awareness techniques across search, display, video and social
•Driving impressions and video views
•Encouraging engagement
•Producing awareness led content
•Measuring the impact of your campaigns
