SEO Training

Develop your technical SEO and organic visibility with dedicated training.

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Increase your visibility and conversion rates with SEO training courses

Our extensive Search Engine Optimisation (SEO) training courses cover a wide range of skills, practices and techniques designed to improve visibility in organic search results. Focusing primarily on Google, our aim is to help you develop a range of skills, knowledge and practical techniques to allow you to continue to build and implement your own long-term SEO marketing plan.


Delivered by a senior SEO team member, you can pick from our list of topics to create bespoke SEO training courses for your business, industry, and team.


We work with people of varying knowledge and experience levels and can help companies and individuals from the very start of their learning all the way through to more advanced SEO techniques.

One area that is particularly popular is our technical SEO training. This introductory course teaches attendees about technical SEO and how it plays a role in your overall marketing campaign.


We address common issues, show techniques to improve crawl and indexing, and go through the most common platforms and plugins on the market. Attendees also get a chance to put these teachings into practice by carrying out a technical SEO audit on their own website with actions on how to improve their SEO performance.


Our tutors are all experienced SEO practitioners, working within the SEO delivery team at Anicca Digital. We use a blend of theory learning, online SEO training courses, live demonstrations and practical applications to support your learning.

The benefits of SEO training

courses, as well as our day-to-day campaigns, are based on the three pillars of search engine optimisation: Technical SEO, On-Page SEO and Off-Page SEO.


You will gain a sound understanding of each area of SEO. On completion, you will be able to apply the knowledge to your own website, and increase visibility, performance and conversion.

These disciplines will give you the skills to work with clients on every step of the SEO process from identifying quick wins and long-term goals to developing technical optimisations and content strategies.


Our SEO training, available online or in-person, also prepares you for specialised tasks such as e-commerce and retail SEO, international SEO, and local SEO optimisation.

Technical insight

After an extensive technical SEO training, you will be able to diagnose issues and optimise your website.

Online tool mastery

Learn how to use a variety of tools to understand search queries, keyword opportunities and more.

Strategic SEO development

Use the insight gained to craft long-term SEO strategies that build on your site’s performance and reach new audiences.

Local and international SEO

Learn how to tailor SEO strategies for local and international searches as well understand the demands of specific groups.

Topics for bespoke training include (but are not limited to) the below. Speak to us about your specific requirements for a tailored agenda.


An Introduction to Search Engine Optimisation (SEO)


  • Introduction to SEO with a focus on achieving greater levels of organic visibility on google
  • Identify the basics of how search engines work
  • Learn how to differentiate between key elements of Google’s algorithms and their impact on organic visibility
  • Learn how changing the way Google displays search results impact visibility & offer opportunities for gaining greater visibility
  • Demonstration of some key tools and enable you to practice using them


Technical SEO


  • An introduction to technical SEO and its place within the overall SEO campaign structure
  • Learn the basic elements of technical SEO, common issues and how each can be resolved to improve crawl and index efficiency
  • Technical SEO tools will be demonstrated and applied. After the session, you will learn how to analyse the data gathered to help you to make informed decisions on your website and marketing campaigns
  • Identify some of the most common SEO plugins used for websites built on common platforms such as WordPress and Magento
  • Attendees will finish the day having performed a Technical SEO audit of your own website with actions on how to make your website technically sound


Keyphrase Research and On-Page SEO


  • Learn how to carry out keyphrase research and build this into optimised pages to improve SEO campaigns. You will see how keyphrases play a role in gaining visibility for web pages and additional content
  • Know how your competitors leverage keyphrases within content, this analysis will help you to improve SEO campaigns
  • On completion of this session, attendees will know how to construct a fully-optimised page using the tools and practices learned


Content Marketing and Distribution


  • Introduction to content marketing techniques. You will learn best practice techniques in content marketing including creating a marketing strategy, content activity plan and how to maximise opportunities for distributing your content
  • Learn how to plan and coordinate a content marketing campaign from set-up, measurement, timing and budgeting. The course includes examples of great content creation, plus it introduces some of the available channels for content distribution, including blogs, paid content distribution and social media


Links and Influencer Marketing


  • Learn how to conduct an audit, build a website’s link profile in an ethical manner so as not to fall foul of Google penalisation
  • Introduction to link-based algorithms such as Google Penguin and manual action penalties, attendees will recognise the importance links play as a ranking factor
  • You will be able to analyse your backlink profile to identify potentially harmful or toxic links and what action to take to remove or Disavow these links to ensure they do not pass any negative authority or potential penalties
  • The session will conclude with how to earn links for your website from a range of sources – partners, suppliers, influencers and media – building a target list and an action plan to build your external links. This will enable you to begin to build your own link earning plans to be implemented after the course has been completed

Course Fees: Designed to be flexible, you can pick between the different combinations of topics to tailor the training to your specific needs.


Prices start from £975 +VAT but please contact us to discuss your specific requirements so we can prepare a custom quotation.

Why Anicca?

As one of Leicester’s most successful digital agencies, we have been crafting and delivering our highly effective SEO and content marketing campaigns for years.


Our SEO training has been devised and implemented by a team of SEO experts with up-to-date practices and tools.


Our training, much like our campaigns, is built on the three pillars of search engine optimisation: Technical SEO, On-Page SEO and Off-Page SEO. This structure provides a strong base from which to build your own campaigns and reach new heights.

Our SEO training course is a hands-on programme in which we help you learn how to improve the quality and visibility of your website’s SEO.


This skillset allows you to become self-sufficient and tailor SEO campaigns to your needs. Whether you’re a global B2B or a local retailer, SEO is the lifeblood of online visibility.


If you’re interested in finding out more, please feel free to contact us and we’ll tailor a programme to your needs and schedule.

"I would highly recommend Anicca's training courses to keep up to date in the fast paced world of digital marketing.”

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