Site Launch & Migration

Website launches & migrations are complex. We assist with in-depth SEO to avoid losing traffic & sales

We manage your site launch & migration without disrupting your business

Launching a new website can seem like a daunting task as there can be several moving parts to account for and a set of goals to achieve within a certain time frame.

This gets particularly complicated if you are planning on doing the following tasks:

Re-designing an entire navigation or folder structure
Changing key user experience elements on the site
Migrating to a new domain
Migrating to HTTPS secure protocol (https://www.website.com)
Migrating to a new CMS (content management system)

If you have any current organic SEO authority and user engagement on the website that helps to generate leads or sales, the above tasks would need to be carried out very carefully as you DO NOT want to lose any current organic visibility, traffic, enquiries and sales.

That’s where we come in.

Our goal is to enable no disruption to your business whatsoever while we plan and implement a site launch or migration with you. We stick to any timelines or business KPI’s you may have during the project. Our team is well-versed in technical SEO and understand the latest search engine updates to provide you with up-to-the-minute SEO support and advice.

How we can help with your website launch or migration

Whether it’s a small lead generation website, content-rich website with excellent organic visibility, high-conversion ecommerce website or large international website, we can help you successfully plan and launch your website to a specific deadline and set of goals.

At Anicca Digital we have a team of technical SEO consultants with over 15 years of experience in successfully launching and migrating websites. We will set targets against a timeline and manage multiple stakeholders, whether they are UK based or in different countries.

We will plan the site launch with you as early as possible, listing the elements you require on the site from design and navigation considerations, functionality elements on individual pages, tracking and redirects.

We can join the process early during the planning phase but are also able to join them later in the pre and post-launch phase too, depending on how far along you are.

One of our main goals is to ensure that there’s as little disruption to your business as possible during a site launch. To ensure this, our technical SEO team will start with a detailed technical and on-page SEO analysis of your website, identifying every element that contributes towards organic search performance, engagement, enquiries and sales.

We will then list any issues that need to be resolved, any missing elements that need adding and go through every task based on their short-term effect on your business and prioritise their rollout.

Pre-launch activities

We’ll carry out essential pre-launch activities included but not limited to; audit website tracking, performance benchmarking, technical and on-page SEO audit, content value audit and redirect strategy.

Optional activities

We also undertake additional activities to make your website migration seamless. This includes mapping a new navigation for improved user experience, backlink profile and link distribution audits as well as complete UX evaluations.

Essential launch and post-launch activities

When we’re ready to launch the new site there are essential activities to undertake, this includes monitoring the sites performance against our earlier benchmark, monitoring indexation, performing an updated technical audit and thorough testing of redirects.

Additional ad-hoc support & bespoke tasks

We will also consider any tasks you have in mind that are not on these lists. We will effectively become an extended member of your team and manage a whole project for you. We can also collaborate with your existing team and incorporate existing targets.

Practice makes perfect

We have managed countless successful website launch and migration projects over the years, so we have been exposed to various known and unknown issues (server issues, cross-device user experience, site load speed, high-performing content auditing and migrations and more).

We have been part of the these projects from the start and brought in half way through or even afterwards when there has been a loss in keyword visibility, traffic and conversions, and we needed to recover this lost performance.

We have the skills to plan and implement successful launch and migration projects and the experience to forsee issues or problem solve new ones in a timely manner.

If you would like to discuss a website launch or migration project with us, get in touch and we will go through your project requirements and propose a plan that meets them.