Website Launch & Migration Service

Website launches & migrations can be complex. We can help to avoid losing traffic & sales.

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We manage your site launch & SEO migration without disrupting your business

Launching a new website can seem like a daunting task as there can be several moving parts to account for and a set of goals to achieve within a certain time frame.

This gets particularly complicated if you are planning on doing the following tasks:

Re-designing an entire navigation or folder structure
Changing key user experience elements on the site
Migrating to a new domain
Migrating to HTTPS secure protocol (https://www.website.com)
Migrating to a new CMS (content management system)

If you have any current organic SEO authority and user engagement on the website that helps to generate leads or sales, the above tasks would need to be carried out very carefully as you DO NOT want to lose any current organic visibility, traffic, enquiries and sales.

That’s where we come in.

Our goal is to enable no disruption to your business whatsoever while we plan and implement a site launch or migration with you. We stick to any timelines or business KPI’s you may have during the project. Our team is well-versed in technical SEO and understand the latest search engine updates to provide you with up-to-the-minute SEO support and advice.

How we can help with your website launch or migration

Whether it’s a small lead generation website, content-rich website with excellent organic visibility, high-conversion ecommerce website or large international website, we can help you successfully plan and launch your website to a specific deadline and set of goals.

At Anicca Digital we have a team of technical SEO consultants with over 15 years of experience in successfully launching and migrating websites. We will set targets against a timeline and manage multiple stakeholders, nationally and internationally.

We will plan the site launch with you as early as possible, listing the elements you require on the site from design and navigation considerations, functionality elements on individual pages, tracking and redirects.

We can join the process early during the planning phase but are also able to join them later in the pre and post-launch phase too, depending on how far along you are.

One of our main goals is to ensure that there’s as little disruption to your business as possible during a site launch. To ensure this, our technical SEO team will start with a detailed technical and on-page SEO analysis of your website, identifying every element that contributes towards organic search performance, engagement, enquiries and sales.

We will then list any issues that need to be resolved, any missing elements that need adding and go through every task based on their short-term effect on your business and prioritise their rollout.

We’ll carry out essential pre-launch activities included but not limited to; audit website tracking, performance benchmarking, technical and on-page SEO audit, content value audit and redirect strategy.

When we’re ready to launch the new site there are essential activities to undertake, this includes monitoring the sites performance against our earlier benchmark, monitoring indexation, performing an updated technical audit and thorough testing of redirects.

We also undertake additional activities to make your website migration seamless. This includes mapping a new navigation for improved user experience, backlink profile and link distribution audits as well as complete UX evaluations.

We will also consider any tasks you have in mind that are not on these lists. We will effectively become an extended member of your team and manage a whole project for you. We can also collaborate with your existing team and incorporate existing targets.

Practice makes perfect

We have managed countless successful website launch and migration projects over the years, so we have been exposed to various known and unknown issues (server issues, cross-device user experience, site load speed, high-performing content auditing and migrations and more).

We have been part of the these projects from the start and brought in half way through or even afterwards when there has been a loss in keyword visibility, traffic and conversions, and we needed to recover this lost performance.

We have the skills to plan and implement successful launch and SEO migration projects and the experience to foresee issues or problem solve new ones in a timely manner.

If you would like to discuss a website launch or migration project with us,  get in touch  and we will go through your project requirements and propose a plan that meets them.

Why Anicca?

Our expert team has extensive experience managing website launches and migrations across a wide range of industries. We ensure a seamless transition, minimising risks to your SEO performance while maximising visibility, user experience, and conversions.

Working closely with our technical SEO specialists, we conduct in-depth pre-launch audits, optimise site architecture, and implement best practices for redirects, indexing, and structured data. Our approach is data-driven, incorporating market-leading tools and strategies to preserve rankings and improve organic performance.

We don’t just focus on the technical aspects – we consider your commercial goals, search intent, and KPIs to make sure your new site is set up for long-term success. Our team stays proactive, tracking performance post-launch to address any issues and keep your business growing.

Get in touch with our team to learn more about our site launch and migration services, or explore how we can support your digital growth.

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Seamless migrations – taken care of.

Any questions?
We’ve got the answers.

A website migration refers to significant changes made to a website’s structure, platform, content, or domain, often to improve performance, user experience, or SEO. Proper migration is crucial to prevent ranking drops, broken links, and traffic loss, ensuring a seamless transition while maintaining search visibility.

Successful migrations start with careful planning, including a full audit of your existing site, setting clear goals, and creating a detailed migration plan. Key steps include mapping redirects, preserving SEO equity, testing functionality, and ensuring all critical pages and data are transferred accurately before launch.

Temporary ranking fluctuations are common after a migration, but a well-executed strategy helps minimise disruption. Properly setting up redirects, maintaining key SEO elements, and monitoring performance post-launch ensures your rankings recover quickly and, in many cases, improve over time.

Thorough pre-launch testing is essential. This includes checking site speed, mobile responsiveness, SEO elements, and functionality across different devices and browsers. A well-structured launch strategy, combined with post-launch monitoring, ensures any issues are quickly identified and resolved.

Recovery time varies depending on the scale of the migration and the steps taken to preserve SEO value. In most cases, traffic stabilises within a few weeks, but ongoing monitoring, technical fixes, and content optimisation can speed up recovery and improve long-term performance.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.