Engage and Convert with Targeted Paid Social Campaigns

Reach your audience where they spend their time with expertly managed paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter (X).

Connect, engage and convert with paid social that delivers.

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Paid social is the field which handles paid advertising on social media networks. For example, traffic and conversions generated via platforms such as FaceBook (Meta) Ads, Twitter (X) Ads and LinkedIn Ads. Sometimes other platforms are situationally explored, such as Pinterest. When you bid on ad placements on social platforms, there are paid social experts evaluating and optimising those ad campaigns. Use paid social to drive targeted traffic to your site, in order to increase your conversions and profit.

Organic social media refers to traffic and conversions generated without the use of paid social bidding. Any traffic which reaches your website or social accounts, via non-advertising based (non-paid) social interactions is deemed to be organic. For example, if you put out a post on social media which generates interactions and traffic, but that post was not boosted or in the format of a paid ad, then those interactions are attributed to organic social. If your post was paid for in the form of boosting, or if your post was a paid ad, then interactions are instead attributed to paid social. At Anicca, we also employ those whom are well versed in organic social optimisation techniques. However, there’s no doubt that paid social ads can generate traffic, interactions and engagement more quickly.

Paid social media advertising involves promoting products or services on platforms like FaceBook, Instagram, or LinkedIn through paid ads. Businesses select the right platform, choose an ad format (such as image or video), and target their audience based on demographics, interests, or behaviours. Some social advertising platforms also include keyword (search) based targeting. Advertisers set a budget and bid for impressions, clicks, or conversions. Campaigns are monitored using performance metrics, and ads are optimised accordingly. Retargeting options allow businesses to re-engage past visitors, while lookalike audiences help reach new potential customers similar to their existing base.

The cost of paid social ads is variable due to several factors. The platform you choose affects cost, with some being more expensive than others, like LinkedIn. Targeting plays a key role, as more specific audiences or competitive industries drive up prices. Ad formats like videos or carousels also influence cost, with some requiring higher budgets. Timing can affect costs too, with peak periods like holidays resulting in higher competition and prices. Your campaign goals, whether for clicks, conversions, or impressions, will further impact the overall cost.

Paid social media advertising allows businesses to reach highly targeted audiences, increasing brand visibility and driving more immediate results than organic social campaigns. Paid social offers precise targeting options based on demographics, interests, and behaviours, helping businesses engage with the right people. Ads can boost traffic, generate leads, and improve conversions, especially for campaigns with solid, specific goals. Paid ads also allow retargeting, helping reconnect with users who have already shown interest in a brand, making paid social a powerful tool for growing sales and awareness.

A paid referral on social media is when a business utilises influencers, affiliates, or users to promote their products or services. Such idnividuals are duly compensated for their interactions. The influencer creating the referral typically shares a link or content which directs their audience to the business, and they earn a commission or fee based on the number of clicks, leads, or sales generated. This method leverages the trust and reach of individuals to drive traffic or conversions in exchange for payment.

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