Engage and Convert with Targeted Paid Social Campaigns

Reach your audience where they spend their time with expertly managed paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter (X).

Paid Social Consultation

Transform your social media with expert paid campaigns

Social media is where your customers spend their time, making it a crucial channel for reaching and engaging with your target audience. At Anicca Digital, we specialise in creating and managing paid social media campaigns that drive brand awareness, engagement, and conversions.

Whether you’re looking to boost posts on Facebook, run targeted ads on Instagram, or reach professionals on LinkedIn, our paid social strategies are designed to maximise your ROI and deliver measurable results.

Our paid social services:

Facebook and Instagram offer unparalleled targeting options, allowing you to reach your audience based on demographics, interests, behaviours, and more. We create and manage ad campaigns on these platforms that are tailored to your business objectives, ensuring your ads resonate with the right people and drive meaningful engagement.

LinkedIn is the go-to platform for B2B marketing. Our LinkedIn ads services help you reach decision-makers, generate leads, and build brand authority within your industry. Whether you’re promoting content, driving event registrations, or generating leads, we optimise your campaigns for maximum impact.

Twitter (now known as X) is a powerful platform for driving real-time conversations and engaging with your audience. We create Twitter ad campaigns that amplify your message, build your brand, and drive traffic to your website. Our strategies focus on leveraging Twitter’s unique ad formats and targeting capabilities to achieve your business goals.

The success of any paid social campaign depends on reaching the right audience. We use advanced targeting and segmentation techniques to ensure your ads are seen by the people most likely to convert. From custom audiences and lookalikes to interest and behaviour targeting, we tailor your campaigns for maximum effectiveness.

Compelling ad creative and copy are essential for capturing your audience’s attention. Our team of designers and copywriters craft engaging visuals and persuasive copy that align with your brand and campaign objectives. We also continuously test and optimise your ads to improve performance.

Why Anicca?

At Anicca, our paid social services go beyond traditional social media advertising, delivering strategic solutions that generate measurable results. With deep expertise in digital advertising, we craft customised paid social campaigns designed to expand your brand’s reach, engage targeted audiences, and drive conversions across platforms like Facebook, Instagram, LinkedIn, and more.

What sets us apart is our data-driven approach to paid social. Our process involves detailed audience research, creative ad development, and precise targeting to ensure your ads are not only seen by the right people but also spark meaningful engagement. From crafting compelling visuals and messaging to ongoing A/B testing and optimisation, we ensure every element of your paid social campaign is designed to deliver the best return on investment.

Our commitment to integrating paid social insights across your full digital strategy – including content marketing, SEO, and other channels – ensures a seamless approach that supports both short-term performance and long-term brand growth. By partnering closely with your team, we develop paid social strategies that not only increase awareness and engagement but also elevate your overall online presence and business impact.

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Connect, engage and convert with paid social that delivers.

Any questions?
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Paid social is the field which handles paid advertising on social media networks. For example, traffic and conversions generated via platforms such as FaceBook (Meta) Ads, Twitter (X) Ads and LinkedIn Ads. Sometimes other platforms are situationally explored, such as Pinterest. When you bid on ad placements on social platforms, there are paid social experts evaluating and optimising those ad campaigns. Use paid social to drive targeted traffic to your site, in order to increase your conversions and profit.

Organic social media refers to traffic and conversions generated without the use of paid social bidding. Any traffic which reaches your website or social accounts, via non-advertising based (non-paid) social interactions is deemed to be organic. For example, if you put out a post on social media which generates interactions and traffic, but that post was not boosted or in the format of a paid ad, then those interactions are attributed to organic social. If your post was paid for in the form of boosting, or if your post was a paid ad, then interactions are instead attributed to paid social. At Anicca, we also employ those whom are well versed in organic social optimisation techniques. However, there’s no doubt that paid social ads can generate traffic, interactions and engagement more quickly.

Paid social media advertising involves promoting products or services on platforms like FaceBook, Instagram, or LinkedIn through paid ads. Businesses select the right platform, choose an ad format (such as image or video), and target their audience based on demographics, interests, or behaviours. Some social advertising platforms also include keyword (search) based targeting. Advertisers set a budget and bid for impressions, clicks, or conversions. Campaigns are monitored using performance metrics, and ads are optimised accordingly. Retargeting options allow businesses to re-engage past visitors, while lookalike audiences help reach new potential customers similar to their existing base.

The cost of paid social ads is variable due to several factors. The platform you choose affects cost, with some being more expensive than others, like LinkedIn. Targeting plays a key role, as more specific audiences or competitive industries drive up prices. Ad formats like videos or carousels also influence cost, with some requiring higher budgets. Timing can affect costs too, with peak periods like holidays resulting in higher competition and prices. Your campaign goals, whether for clicks, conversions, or impressions, will further impact the overall cost.

Paid social media advertising allows businesses to reach highly targeted audiences, increasing brand visibility and driving more immediate results than organic social campaigns. Paid social offers precise targeting options based on demographics, interests, and behaviours, helping businesses engage with the right people. Ads can boost traffic, generate leads, and improve conversions, especially for campaigns with solid, specific goals. Paid ads also allow retargeting, helping reconnect with users who have already shown interest in a brand, making paid social a powerful tool for growing sales and awareness.

A paid referral on social media is when a business utilises influencers, affiliates, or users to promote their products or services. Such idnividuals are duly compensated for their interactions. The influencer creating the referral typically shares a link or content which directs their audience to the business, and they earn a commission or fee based on the number of clicks, leads, or sales generated. This method leverages the trust and reach of individuals to drive traffic or conversions in exchange for payment.

Proven strategies, proven success

Our client case studies showcase the transformative impact of our digital marketing strategies. Discover how we’ve driven measurable growth and success for businesses across diverse industries.