PPC and Google Ads (AdWords) Training

PPC and Google Ads (AdWords) training courses

We are proud to be awarded the Google Premier Partner status. For the past decade, we have delivered effective paid advertising solutions for clients in both the B2B and B2C sector.

Our PPC and Google Ads (AdWords) training has been designed by our leading PPC practitioners and can be tailored to your specific needs.  It is a mixture of theoretical sessions and practical workshops. You’ll get to meet our PPC experts who manage client accounts daily and you will be able to draw on their expertise. The training is packed with tips and tricks to running and maintaining accounts for long-term success.

We’ll share best practices, guide you through the keyword methodology, give you advice on how to write effective ad copy, improve quality score, ad extensions and optimisation tips. After the training session, you will be confident to set up, launch and run effective campaigns.

Pick and mix from our list of topics detailed below to create your custom PPC training course.

Topics for bespoke training include, but are not limited to, the below. Speak to us about your specific requirements for a tailored agenda.

Introduction to pay-per-click and doing keyphrase research

  • An introduction to Pay- Per- Click (PPC) marketing, what it is and how it works
  • An overview of the main PPC techniques
  • Setting up Google AdWords
  • Opening your AdWords account
  • Using the Keyword planner tool
  • Practical session on opening an account and keyphrase research

Understanding ads and landing pages and using the AdWords dashboard

  • Introduction to creating and testing Ads
  • Ad extensions
  • Reviews and stars
  • Introduction to creating and testing Landing pages
  • Using the AdWords dashboard
  • Practical session on creating ads and ad extensions

Planning and creating your campaigns and a practical session on using Google AdWords Editor to create single keyword Ad groups

  • Understanding AdWords reports
  • Planning your campaigns
  • Site reviews to help plan your campaigns (practical)
  • Using AdWords Editor to create SKAGS (practical)
  • Campaign settings and options

Understanding the principles of quality score and how to optimise and manage your account and an introduction to advanced AdWords techniques

  • Introduction to Quality Score
  • Understanding optimisation processes
  • Managing your budget
  • Bid management and bid modifiers (enhanced campaigns)
  • Practical – Assessing the Quality Score of your account (using pivot tables)
  • Practical – Using the weekly optimisation checklist
  • Introduction to advanced techniques (including Shopping ads, Remarketing, Display Network

Google Analytics and AdWords conversion tracking

  • Setting up conversion tracking and linking AdWords to Analytics and other accounts
  • Is your Analytics set-up properly?
  • Understanding the key metrics in Analytics
  • Further configuration and customisation e.g. ecommerce tracking, goals and funnels
  • Using Analytics and AdWords data for optimisation and account management
  • Understanding attribution in AdWords and Analytics and the differences between the two

Our training sessions can be designed to suit all levels, whether you are an in-house marketer looking to get your company set up on PPC, or someone who is looking to get started in a career in PPC. The training has been designed to give you all the tools you need to kick start your PPC knowledge!

 You will gain sufficient experience to manage your account yourself.

Sessions can begin with “PPC for beginners” with an introduction to all the different PPC techniques, how to open a new AdWords account, as well as how to use the keyword planner tool.

More advanced sessions can take both beginners and more experienced marketers through the practical and more advanced processes in setting up and managing your account.

Course Fees: Designed to be flexible, you can pick between the different combinations of topics to tailor the training to your specific needs.

Prices start from £975 +VAT but please contact us to discuss your specific requirements so we can prepare a custom quotation.

Find out more about our PPC training






“Terrific 5 day PPC Course. I've been running campaigns for 2 years but I still learnt so much. Don't waste your time and money on a one day course - the subject is way too big for just one day. I'm going to book on their SEO course next!”

Paul Nand, President - The Hearing Lab

Call 0116 298 7482 to discuss your training needs