Adwords & PPC Training

AdWords and PPC training

Next boot camp running 19-23 February 2018

We are proud to be awarded the Google Adwords Premier Partner status. For the past decade, we have delivered effective paid advertising solutions for clients in both the B2B and B2C sector.

Our AdWords & PPC training boot camp has been designed by our leading PPC practitioners.  It is a mixture of taught classroom sessions and practical workshops. You’ll get to meet some of our PPC experts who manage client accounts daily and you will be able to draw on their expertise. The course is packed with tips and tricks to running and maintaining accounts for long term success.

We’ll share best practice, guide you through the keyword methodology, we will give you advice on how to write effective ad copy, improve quality score, ad extensions and optimisation tips.  After the boot camp, you will be confident to set up, launch and run effective campaigns.

Course Dates
Who should attend?
Benefits of attending

Course dates:

19 – 23 February 201811 – 15 June 20188 – 12 October 2018


Day 1 – Introduction to pay-per-click and doing keyphrase research

An introduction to Pay- Per- Click (PPC) marketing, what it is and how it worksAn overview of the main PPC techniquesSetting up Google AdWordsOpening your AdWords accountUsing the Keyword planner toolPractical session on opening an account and keyphrase research

Day 2 – Understanding ads and landing pages and using the AdWords dashboard

Introduction to creating and testing AdsAd extensionsReviews and starsIntroduction to creating and testing Landing pagesUsing the AdWords dashboardPractical session on creating ads and ad extensions

Day 3 – Planning and creating your campaigns and a practical session on using Google AdWords Editor to create single keyword Ad groups

Understanding AdWords reportsPlanning your campaignsSite reviews to help plan your campaigns (practical)Using AdWords Editor to create SKAGS (practical)Campaign settings and options

Day 4 – Understanding the principles of quality score and how to optimise and manage your account and an introduction to advanced AdWords techniques

Introduction to Quality ScoreUnderstanding optimisation processesManaging your budgetBid management and bid modifiers (enhanced campaigns)Practical – Assessing the Quality Score of your account (using pivot tables)Practical – Using the weekly optimisation checklistIntroduction to advanced techniques (including Shopping ads, Remarketing, Display Network

Day 5 – Google Analytics and AdWords conversion tracking

Setting up conversion tracking and linking AdWords to Analytics and other accountsIs your Analytics set-up properly?Understanding the key metrics in AnalyticsFurther configuration and customisation e.g. ecommerce tracking, goals and funnelsUsing Analytics and AdWords data for optimisation and account managementUnderstanding attribution in AdWords and Analytics and the differences between the two

The boot camp is suitable for all levels, whether you are an in-house marketer looking to get your company set up on PPC, or someone who is looking to get started in a career in PPC. The boot camp has been designed to give you all the tools you need to kick start your PPC knowledge!  The boot camp can be tailored to meet your current level of experience.  The format of our boot camps allows you to choose 1, 2, 3, 4 or all 5 sessions.

 You will gain sufficient experience to manage your account yourself.

The first session begins with “PPC for beginners” with an introduction to all the different PPC techniques, how to open a new AdWords account, as well as how to use the keyword planner tool.

The subsequent sessions take both beginners and more experienced delegates through the practical and more advanced processes in setting up and managing your account.  Our final session concludes with how to set-up and use Analytics.

Course Fees: Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need.

1 day = £300 excl. VAT (any day)2 days = £550 excl. VAT3 days = £750 excl. VAT4 days = £900 excl. VAT5 days = £1,000 excl. VAT (Monday – Friday)

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Option of a training passport

You can purchase a training passport for 5, 10, 15 or 20 days, which you can use over a 12 month periodYou (and/or other colleagues within your company) can use a number of these days to attend a “pick and mix” combination of training days from any of our boot camps that are held in LeicesterThe costs below are excl of VAT.
Number of days
Cost for training passport
Equivalent cost per day
Normal price

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“Terrific 5 day PPC Course. I’ve been running campaigns for 2 years but I still learnt so much. Don’t waste your time and money on a one day course – the subject is way too big for just one day. I’m going to book on their SEO course next!”

Paul Nand, President – The Hearing Lab

Call 0116 298 7482 to speak toAngie Longman, our People Development Director