SEO Training

SEO training courses

Next course from 16 - 20 July 2018

Our intensive search engine optimisation (SEO) training course covers a wide range of skills, practices and techniques designed to improve visibility in organic search results. Focusing primarily on Google, attendees will leave the course with a range of skills, knowledge and practical techniques to allow them to continue to build their own SEO marketing plan to be implemented upon completion of the course. We work with attendees with various levels of knowledge and experience, and can help companies and individuals from the very start of their research and project, right through to the very end.

Our tutors are all experienced SEO practitioners, working within the SEO delivery team at Anicca Digital. We use a blend of theory learning, live demonstrations and practical application to support your learning. Attendees can opt for the full five boot camp, or choose individual days based on your needs.

Course dates:

  • 16 - 20 July 2018
  • 12 - 16 November 2018

Day 1- An Introduction to Search Engine Optimisation (SEO)

  • Introduction to SEO with a focus on achieving greater levels of organic visibility on google
  • Identify the basics of how search engines work
  • Learn how to differentiate between key elements of Google’s algorithms and their impact on organic visibility
  • Learn how changing the way Google displays search results impact visibility & offer opportunities for gaining greater visibility.
  • Demonstration of some key tools and enable you to practice using them.

Day 2 – Technical SEO

  • An introduction to technical SEO and its place within the overall SEO campaign structure
  • Learn the basic elements of technical SEO, common issues and how each can be resolved to improve crawl and index efficiency.
  • Technical SEO tools will be demonstrated and applied. After the session, you will learn how to analyse the data gathered to help you to make informed decisions on your website and marketing campaigns.
  • Identify some of the most common SEO plugins used for websites built on common platforms such as WordPress and Magento.
  • Attendees will finish the day having performed a Technical SEO audit of your own website with actions on how to make your website technically sound.

Day 3 – Keyphrase Research and On-Page SEO

  • Learn how to carry out keyphrase research and build this into optimised pages to improve SEO campaigns. You will see how keyphrases play a role in gaining visibility for web pages and additional content
  • Know how your competitors leverage keyphrases within content, this analysis will help you to improve SEO campaigns
  • On completion of this session, attendees will know how to construct a fully optimised page using the tools and practices learned.

Day 4 – Content Marketing and Distribution

  • Introduction to content marketing techniques. You will learn best practice techniques in content marketing including creating a marketing strategy, content activity plan and how to maximise opportunities for distributing your content.
  • Learn how to plan and coordinate a content marketing campaign from set up, measurement, timing and budgeting. The course includes examples of great content creation, plus it introduces some of the available channels for content distribution, including blogs, paid content distribution and social media.

Day 5 – Links and Influencer Marketing

  • Learn how to conduct an audit, build a website’s link profile in an ethical manner so as not to fall foul of Google penalisation.
  • Introduction to link based algorithms such as Google Penguin and manual action penalties, attendees will recognise the importance links play as a ranking factor.
  • You will be able to analyse your backlink profile to identify potentially harmful or toxic links and what action to take to remove or Disavow these links to ensure they do not pass any negative authority or potential penalties.
  • The session will conclude with how to earn links for your website from a range of sources – partners, suppliers, influencers and media – building a target list and an activity plan to build your external links. This will enable you to begin to build your own link earning plans to be implemented after the course has been completed.

Whether you're a business owner, marketing manager or just want to learn about SEO. Our boot camps are designed to give attendees a background to SEO, from there, you can begin to build your knowledge so you can build an SEO strategy for your own website.

We practice what we teach, and our boot camps as well as our day to day campaigns are based on the three pillars of search engine optimisation: Technical SEO, On-Page SEO and Off-Page SEO.   You will gain a sound understanding of each area of SEO.  On completion of the course, you will be able to apply the knowledge on your own website.

Course Fees: Designed to be flexible, you can pick between the different combinations of training days to ensure you get the training you want and need.

  • 1 day - £300 excl. VAT
  • 2 days - £550 excl. VAT
  • 3 days - £750 excl. VAT
  • 4 days - £900 excl. VAT
  • 5 days - £1,000 excl. VAT

Option of a training passport

  • You can purchase a training passport for 5, 10, 15 or 20 days, which you can use over a 12 month period
  • You (and/or other colleagues within your company) can use a number of these days to attend a “pick and mix” combination of training days from any of our boot camps that are held in Leicester
  • The prices below are excl of VAT.
Number of days Cost of training passport Equivalent cost per day Discount
5 £1,000 £200 Normal price
10 £1,800 £180 10%
15 £2,500 £166 16%
20 £3,000 £150 25%

Find out more about our SEO boot camp





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“Went on the five day organic SEO boot-camp, I would recommend this course to anyone. These guys are experts. The content was well presented and relevant. 5 stars.”

Bleddyn Powell, Managing Director - Motor Control Warehouse

Call 0116 298 7482 to speak to
Angie Longman, our People Development Director