Recruiting Now For Anicca Academy’s Free* Level 5 Skills Bootcamp in Digital Marketing
14-Week Course starting July 2025.
About the Skills Bootcamp
We are recruiting now for our 14-day practical Skills Bootcamp in Digital Marketing, from Anicca Academy. This course is over 60 Guided Learning Hours and is taught over 3 months (approx. 7 hours of live online lessons per week on Thursdays).
*The course is FREE for unemployed, job-seekers and self-employed. Employers pay 10-30% for any of their staff that are enrolled on the course, depending on business size.
The syllabus includes; 10 core modules (on topics like social media, SEO, PPC, email etc.), weekly webinars and practical 3-hour workshops. At the end of the course you have the option of taking the Level 5 Qualification from the Digital Marketing Institute (DMI) and we also guarantee job interviews for job-seekers.
We are now recruiting for learners based in New Anglia (Norfolk & Suffolk). We are expecting to run courses for those in East Midlands, Greater Lincolnshire, Rutland and Liverpool soon, so watch this space!
*Learners get a Free place, but employers pay 10-30% for their staff.
Recruiting new learners now
Skills for life
“Skills Bootcamps are funded by the Department of Education. The practical courses provide up to 14 weeks practical training, to help adults get new jobs, or build their businesses”
How much does it cost?
Skills Bootcamps are FREE* for Self-Employed learners and Jobseekers (unemployed, graduates & career-switchers).
*Employers can also pay 10-30% for their staff to attend (£300 to £900 +VAT depending on company size).
Launch or grow your career in digital marketing?
Anicca Digital is excited to launch it’s latest Skills Bootcamp in Digital Marketing, starting July 2025, and running weekly on Thursdays for 14 weeks. We will provide a calendar of exact dates, including extra and workshops.
The course leads to a Level 5 qualification from the Digital Marketing Institute (DMI) and has various benefits when compared to similar courses:
- Proven success: Since January 2022, Anicca Digital has delivered nearly 40 bootcamps and enrolled over 1000 learners, helping them boost their career or business with new skills in digital marketing.
- Inclusive learning leading to a formal qualification: No matter your current expertise, our bootcamp is designed to guide you through the core digital marketing techniques, developing new skills that will enhance your career prospects or help business growth. Anicca’s bootcamp stands out as the only Level 5 Skills Bootcamp in Digital Marketing in the UK with the option of taking the DMI Qualification (Professional Diploma in Digital Marketing).
- Support for all types of learners: On completion of the 14-day course, all job-seekers are guaranteed a job interview. We also provide self-employed and employer-supported learners with business or career support, including completing an Action Plan, to help them apply their learning to grow their business, and/or enhance their career.
- Grant-funded places: Thanks to funding from the Department of Education, part of the Lifetime Skills Guarantee and Plan for Jobs, there are 70-100% grants available, with job-seekers and self-employed getting the course for free.
Over 60 Hours of Online Lessons, Webinars & Workshops on Key Aspects of Digital Marketing…
PPC
Useful and actionable tips on how to run Pay-Per-Click Paid media campaigns on Google, Bing and Amazon.
SEO
Advice on getting found in Google and the how to use Google Search Console to inform your SEO efforts.
Content Marketing
Why producing content and having new and dynamic content for your website is vital to the success of your business online
Social Media
Every vertical should be considering social media as a viable channel to reach their target audience.
Website Optimisation
Through Conversion Rate Optimisation you will be able to maximise revenue and lower customer acquisition costs.
Analytics & Reporting
Advice on how to gather feedback, understand your audience and report on your marketing kpis.
Eligibility criteria & how to apply
The Department of Education has set very strict eligibility criteria, to ensure that the learners that start the course can finish it and apply the skills to improve their career or apply their learnings to their business.
Quick Eligibility Checklist:
- Age Requirement: Open to those aged 19–65, with an exception for self-employed individuals beyond this age range.
- UK Residency: Applicants must have resided in the UK for the last three years with valid Right to Work documentation. You will be required to show proof of ID during your online screening interview.
- Geographical Location: Specifically, for those living or working in East Anglia (see below). Applicants from other areas can pay to join or apply for other free courses in their region.
- Employment Criteria: Actively seeking a role in digital marketing, self-employed, or have the backing of your employer to cover the course fee.
- Must be able to watch the lessons live on the day of broadcast: Available to watch the live sessions for 14 weeks, dedicating about 10 hours weekly for study and revision, including a full-day (9:30-4:30), on Thursdays.
- Bootcamp History: Must not have attended another Skills Bootcamp within the current financial year.
- Screening Processes: You will need to attend a 30-minute online screening interview, to ensure that you are suitable and committed to completing the course. You will then take a short skills test to assess your current level of digital marketing knowledge.
- Data Protection Agreement: Willingness to provide personal details to Anicca Digital Ltd, maintained in strict compliance with GDPR, and shared with funding partners as necessary.
- Proof of Advancement: Must be prepared to complete weekly timesheet and feedback forms, following each lesson, and provide evidence of career progression or positive outcomes from the course, e.g. obtaining a new job, promotion or gaining new customers for your business.
Please check your eligibility criteria before completing the application form.
Our Screening Process
If you pass these qualification checks, you will be eligible to proceed to the next steps in our screening process:
- We invite you to a 30-minute online screening interview with our friendly team, to answer your questions and check your ID and right to work in the UK
- We will invite you to take a short online skills test, from the Digital Marketing Institute (DMI), which we use to benchmark your progress during the course (a pass mark of 20% is required)
- Before taking your diagnostic test, you may like to watch our “Beginners Guide to Digital Marketing”. This hour-long video will introduce you to some of the concepts and terminology that we use in digital marketing: Note, you will need to register to watch the recording of this webinar.
- We send you a contract to sign outlining your commitments
- You attend a morning Induction and overview session on basic digital marketing techniques
- You join the first full-day online lesson live the following week and every week over 3 months. The first 10 days are for the core DMI modules, the last 4 days consists of half-day workshops (morning and afternoon) covering a range of practical topics such as: writing for SEO, Facebook and paid social ads, Photoshop skills, GA4, practical PR, ChatGPT and practical prompting, etc.
- You are also invited to join the weekly Friday webinars (9-10am), with 3 extended overflow sessions up to 1pm (where the lesson is too long to fit into one day).
Your next move
If you tick all the boxes and are keen to advance your digital marketing expertise, we invite you to apply through the application form above, or via the county-specific page below.
Find out more for a Bootcamp in your region
Leicester & Leicestershire
14-day (over 14 weeks) Skills Bootcamp in Digital Marketing for learners in Leicester & Leicestershire.
Free for unemployed & self-employed (employers pay 10-30%).
Greater Lincolnshire & Rutland
14-day (over 14 weeks) Skills Bootcamp in Digital Marketing for learners in Greater Lincolnshire & Rutland.
Free for unemployed & self-employed (employers pay 10-30%).
Suffolk & Norfolk
14-day (over 14 weeks) Skills Bootcamp in Digital Marketing for learners in East Anglia, Suffolk & Norfolk.
Free for unemployed & self-employed (employers pay 10-30%).
Nottinghamshire & Derbyshire
14-day (over 14 weeks) Skills Bootcamp in Digital Marketing for learners in Nottinghamshire & Derbyshire.
Free for unemployed & self-employed (employers pay 10-30%).