EPIC-25 – Waikay – What AI Knows About You

What AI Knows About You – And more importantly, what you can do about it

In this eye-opening presentation, Waikay delivered a crucial wake-up call about the evolving landscape of AI knowledge and its impact on business visibility. Moving beyond traditional SEO thinking, the session explored how Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are fundamentally changing how information is discovered and shared.

The talk revealed a startling reality: AI systems often contain inaccurate or incomplete information about businesses, with examples ranging from misidentified company functions to completely fabricated facts. Through live demonstrations using tools like Evertune, Ziptie, and Waikay’s own platform, attendees witnessed how AI knowledge gaps can significantly impact brand perception and competitive positioning.

A key highlight was the exploration of topic-based analysis, showing how context dramatically changes AI responses. Using real examples from brands like Harrods, Hennessey, and Gentlemen’s Journal, Waikay demonstrated how businesses can identify knowledge gaps, discover new citation opportunities, and strategically influence AI training data.

The session introduced practical methodologies for “interrupting neural pathways” and enhancing AI accuracy through structured information architecture. Attendees learned how to audit their AI presence, identify competitor advantages, and implement strategies to improve their representation across AI platforms.

This wasn’t just theory—it was a practical roadmap for navigating the new era where AI systems, not search engines, increasingly shape business discovery and reputation management.