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“The A10 Marketing Framework is a practical 10-step process that marketers can use to analyse, plan, implement and manage their marketing communications strategy”

Download our extensive guide to show you how you can use the A10 Marketing Framework to Analyse, Plan, Implement and Manage your Digital Marketing Strategy.

Who's it for?

The A10 Digital Marketing Framework can be used by companies of all sizes and types suitable for marketersbusiness managers and students. We believe it will help your business use the right tools and the best channels for your circumstances and ensure that you do not forget to get the basics right, such as; website usability, trust signal, Analytics and brand consistency.

The A10 Digital Marketing Framework will provide longevity, which will help you apply the same flexible logic to the regularly evolving trends of POET channels. This will mean that you will not need to use lots of different frameworks every time digital marketing technology changes.

Introducing the A10 Framework

The A10 Marketing Framework is a practical 10-step process that marketers can use to AnalysePlanImplement and Manage their marketing communications strategy.


It is specifically designed to help marketers plan and implement the “marketing communications” elements of their marketing plan across the PaidOwnedEarned and Technical channels (POET) at all stages of the sales funnel. What’s more it can be used for both online and offline marketing channels.


In this extensive ebook we share with you the detailed methodology of each step of the process and provide you with useful tips and tool examples to help you apply the framework to your own business.

Written by Practitioners for Practitioners

User Persona Examples

Useful Statistics

Tool Examples

Packed Full of Useful Tips & Guidance On...


Useful tips on how to run Pay-Per-Click Paid media campaigns on Google, Bing and Amazon.


Advice on getting found in Google and the how to use Google Search Console to inform your SEO efforts.

Content Marketing

Why producing content and having new and dynamic content for your website is vital to the success of your business online.

Social Media

Every vertical should be considering social media as a viable channel to reach their target audience.

Website Optimisation

Through Conversion Rate Optimisation you will be able to maximise revenue and lower customer acquisition costs.

Analytics & Reporting

Advice on how to gather feedback, understand your audience and report on your marketing kpis.

Ann Stanley

Founder and Managing Director of Anicca Digital

A Message from the Author

The A10 Marketing Framework was created by Ann Stanley in conjunction with the team at Anicca Digital. Anicca Digital is the digital marketing agency that Ann founded in 2007 and where she is currently Managing Director.


“During my 15-year career as a digital marketing consultant and business owner, I have used many strategic models to help develop marketing plans for our clients and our own business. However, they all lacked the detailed steps and structure that was needed to help articulate the complex elements of the ever-changing world of digital marketing.


In 2018, I felt it was time to create a new planning framework that could be used for both online and offline marketing campaigns, and would work for the more integrated strategies that are needed in the multi-channel and omni-channel projects, which our clients require today.”