“The A10 Marketing Framework is a practical 10-step process that marketers can use to analyse, plan, implement and manage their marketing communications strategy”
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The A10 Digital Marketing Framework can be used by companies of all sizes and types suitable for marketers, business managers and students. We believe it will help your business use the right tools and the best channels for your circumstances and ensure that you do not forget to get the basics right, such as; website usability, trust signal, Analytics and brand consistency.
The A10 Digital Marketing Framework will provide longevity, which will help you apply the same flexible logic to the regularly evolving trends of POET channels. This will mean that you will not need to use lots of different frameworks every time digital marketing technology changes.
The A10 Marketing Framework is a practical 10-step process that marketers can use to Analyse, Plan, Implement and Manage their marketing communications strategy.
It is specifically designed to help marketers plan and implement the “marketing communications” elements of their marketing plan across the Paid, Owned, Earned and Technical channels (POET) at all stages of the sales funnel. What’s more it can be used for both online and offline marketing channels.
In this extensive ebook we share with you the detailed methodology of each step of the process and provide you with useful tips and tool examples to help you apply the framework to your own business.
User Persona Examples
Founder and Managing Director of Anicca Digital
The A10 Marketing Framework was created by Ann Stanley in conjunction with the team at Anicca Digital. Anicca Digital is the digital marketing agency that Ann founded in 2007 and where she is currently Managing Director.
“During my 15-year career as a digital marketing consultant and business owner, I have used many strategic models to help develop marketing plans for our clients and our own business. However, they all lacked the detailed steps and structure that was needed to help articulate the complex elements of the ever-changing world of digital marketing.
In 2018, I felt it was time to create a new planning framework that could be used for both online and offline marketing campaigns, and would work for the more integrated strategies that are needed in the multi-channel and omni-channel projects, which our clients require today.”