Key Takeaways from Leicester Digital Live 2023 – Anicca Digital’s Annual Digital Marketing Conference With 10 top-flight speakers and Winstanley House packed with some of the region’s best digital marketers, Leicester Digital Live 2023 (LDL23) has been a huge success. One of the day’s hot topics was AI, with Fernando Angulo from SEMRush, Martin Broadhurst…
When Chat GPT burst onto the scene in November 2022, it’s fair to say that those who may not have considered the impact of Artificial Intelligence (AI) suddenly sat up straight. AI has been around for a while, so why did Chat GPT cause a particular stir? The makers of Chat GPT, OpenAI, trained…
Rewind 30 years, and the discussion around “traditional PR” vs. “digital PR” didn’t really exist. The function of “PR” or “Public Relations” was for brands to raise awareness by being spoken about in the local press (newspapers), on the radio, or even on television. Although the definition of PR hasn’t changed much in that time,…