Anicca VIP Events
(Invites & Slides)

Ecommerce Apps are everywhere, powering everything from customer engagement to inventory BUT how do you separate the good from the bad ? While some drive conversions and business performance, others negatively impact your site performance and bottom line. Learn how SHOPLINE can improve ROI and separate the high performers from the high liabilities. Book your…

The AI Agents Are Coming – The top Generative AI tools and technologies for e-commerce marketing teams! In her insightful and engaging talk, “The AI Agents Are Coming!”, Ann Stanley (Founder & CTO of Anicca Digital) unveiled how AI is revolutionising eCommerce marketing. The session explored the latest developments in generative AI and autonomous AI…

Generative Engine Optimisation in the AI-Driven Search Era In this forward-thinking and data-rich presentation, Mathias Ptacek (Founder of Rankscale) delivered essential insights into the rapidly evolving landscape of Generative Engine Optimisation (GEO) – the new frontier of search marketing in an AI-dominated world. Drawing from his unique perspective as both a software developer and digital…

Succeeding In Search With Ecommerce Retail In this comprehensive and practical session, Ian Lockwood from Vibrant Doors shared hard-won insights from managing search marketing for a competitive ecommerce doors retailer. Facing challenges from major DIY stores like B&Q and Wickes, plus specialist online competitors, Ian revealed the strategies that have driven real results in one…

What’s Working on Amazon in 2025 In her cutting-edge presentation, “What’s Working on Amazon in 2025”, Emma Bagley from ZEAL Agency delivered essential insights into navigating Amazon’s evolving marketplace. Promising to reveal “where the money is made on Amazon in 2025,” Emma addressed the mounting challenges facing sellers in an increasingly competitive environment. The session…

Building a Retail Media Network: Pioneering Successful Partnerships in Retail Media In her compelling presentation, “Building a Retail Media Network”, Elise Jibson from Boots Media Group shared the inside story of creating one of the UK’s most successful retail media partnerships. The session provided a masterclass in how traditional retailers can transform their media offerings…

TikTok has evolved far beyond viral dances and trending challenges—it’s now a £1 million revenue-generating commerce powerhouse that forward-thinking brands can’t afford to ignore. The platform’s transformation into a complete commerce ecosystem means discovery, consideration, and purchase now happen seamlessly within seconds, all without users leaving their favorite app. This isn’t just another marketing channel—it’s…

While the marketing world debates algorithm updates and ranking factors, a shift is quietly changing how users discover information—and most brands are completely unprepared. Welcome to the era of Generative Search Optimization (GSO), where artificial intelligence doesn’t just organise search results—it creates them. When users ask Google’s AI Overview for recommendations, query ChatGPT for solutions,…

Intelligent Offers: How to Drive More Revenue While Protecting Your Brand RevLifter’s presentation on “Intelligent Offers” revealed the sophisticated science behind maximising ecommerce revenue through data-driven promotional strategies. The session demonstrated how their intelligent system makes thousands of real-time decisions daily, targeting offers based on customer intent and behaviour patterns. Key insights included the critical…

Making Sales and Marketing Data Work Harder for Your E-Commerce Business In her comprehensive presentation, “Making Sales and Marketing Data Work Harder for Your E-Commerce Business”, Lucia Dello (Founder of Dello Insights) shared the complete journey of building a revolutionary eccommerce analytics platform from concept to launch. The session began by addressing the fundamental data…

What AI Knows About You – And more importantly, what you can do about it In this eye-opening presentation, Waikay delivered a crucial wake-up call about the evolving landscape of AI knowledge and its impact on business visibility. Moving beyond traditional SEO thinking, the session explored how Large Language Models (LLMs) like ChatGPT, Claude, and…

What’s Next for PPC? Data, AI, and the New Rules of Ecommerce Advertising In this comprehensive and data-driven presentation, Sem Tielemans (Strategic Partnerships and Growth Manager at Producthero) delivered crucial insights into the fundamental transformation of PPC agencies and ecommerce advertising. Drawing from extensive research including 100+ agency visits, the Dutch Search Awards interviews, and…

On 11th June 2025, EPIC 25 will bring together the brightest minds in ecommerce for an unmissable day of innovation, insights, and networking. Set in the iconic National Space Centre in Leicester, this event offers a unique opportunity to discover the latest trends, strategies, and technologies shaping the future of ecommerce. Date: 11th June 2025Location: National Space Centre, Leicester…

AI is transforming the future of eCommerce—helping businesses work smarter, boost profits, and deliver better customer experiences. Are you ready to take advantage? Join us for Ecom Lunch at Veeno, Leicester, hosted by Ann Stanley, CEO & Founder of Anicca, and Darren Wynn, Managing Director at Anicca. Over great food and expert conversation, you’ll learn…

Reserve Your Spot for April’s Leicester Ecommerce Lunch (Ecomm Bites & Insights) Join the Anicca team on 10th April from 1:00 pm to 3:00 pm at Veeno Leicester for Leicester Ecomm Bites & Insights, an essential networking event focusing on winning strategies for success on Amazon. This is your opportunity to meet the team and…

Reserve your place for November’s Leicester Ecommerce Lunch (Ecomm Bites & Insights) Join us on 14th November from 1:00 pm to 3:00 pm at Veeno Leicester for Leicester Ecomm Bites & Insights, a key event dedicated to exploring the latest trends in Ecommerce Marketing & Innovation. Hosted by Anicca Digital in partnership with Loncom Consulting and Ab30lute Design, this session…