EPIC-25 – Ann Stanley – The AI Agents are coming! The top Gen AI Agents for e-commerce marketing teams!

The AI Agents Are Coming – The top Generative AI tools and technologies for e-commerce marketing teams!

In her insightful and engaging talk, “The AI Agents Are Coming!”, Ann Stanley (Founder & CTO of Anicca Digital) unveiled how AI is revolutionising eCommerce marketing. The session explored the latest developments in generative AI and autonomous AI agents, with practical applications for content creation, customer interaction, operations, and data analysis.

A standout moment was the live demo of “Charlie”, a custom-built AI voice agent developed for home and garden brand Charles Bentley. Demonstrating real-time interactions, Ann showcased how Charlie can handle product enquiries, order tracking, and customer support—seamlessly integrating with APIs and trained on brand-specific data to deliver intelligent, voice-led assistance.

The talk also introduced Anicca’s C10 AI Adoption Framework, helping businesses embed AI across ten critical areas—from marketing automation to predictive analytics. Attendees saw first-hand how tools like CustomGPTs, AI-powered dashboards, and Mammoth content engines can boost efficiency and enhance the customer experience.

Whether you’re exploring AI or scaling its use in your organisation, this session offered practical inspiration, real-world demos, and a clear path to adoption.