See exactly how rivals win, and take it.
Detailed competitor audits and industry analysis across SEO, paid, content and social, turned into moves you can make. Powered by SimilarWeb, Ahrefs and SEOmonitor.
Know what your competitors are doing before they do.
Understanding your competitors and your industry is what keeps you ahead. We combine detailed competitor audits with industry research to show you where rivals are strong, where they are exposed, and where the opportunities sit.
It is powered by serious tools, SimilarWeb, Ahrefs and SEOmonitor, so you get a clear, evidenced view of the competitive landscape, not guesswork, and a plan to act on it.
What competitor insight covers
Five things that make competitor analysis actually useful.
Pick the right rivals, find the gaps, watch the trends, and turn what you learn into moves, not a report that sits in a drawer.
Your competitor set is wider than you think
Your rivals are not just the obvious brands. Anyone competing for your keywords or your share of the news is worth watching.
Gaps beat guesswork
The value is in finding what competitors do that you do not, and what they miss that you can own.
Trends move fast
Demand, formats and platforms shift quickly. Insight that is a year old is already out of date.
Paid intel is visible if you know where to look
Rivals’ ad strategies, budgets and targeting leave a trail. The right tools read it.
Insight only counts if you act
Analysis is the start. We turn each finding into a prioritised opportunity your teams can run with.
Our competitor insight services, end to end.
From deep competitor audits to industry trends, paid intelligence and the opportunity roadmap that turns it all into action.
Competitor audits
A comprehensive analysis of rivals’ digital strategies across SEO, content, paid and social, using SimilarWeb, Ahrefs and SEOmonitor to track performance shifts.
SEO · Paid · SocialContent & SEO analysis
Where competitors rank and why, examining on-page, technical, backlinks and keywords to find the gaps you can close.
Rankings · Content · LinksIndustry analysis & market trends
Insight into trends, consumer behaviour and emerging opportunities in your sector, so your strategy adapts to where the market is going.
Demand · Entrants · TechPaid media & social insights
How rivals allocate budget, target audiences and build ads across PPC, display and social, and where the market gaps are.
Budget · Targeting · GapsOpportunity roadmap
Every finding turned into a prioritised list of moves, so the analysis becomes a plan your teams can act on, not just a report.
Priorities · Actions · OwnersWant to see how you really compare?
We will benchmark you against a key competitor: where they out-rank you, out-spend you or out-publish you, and the three biggest gaps you can close first. You get a single-page scorecard with the opportunities called out clearly.
- Head-to-head visibility comparison
- Content, paid and link gap snapshot
- Three opportunities to take first
- Free. No sales call required to receive it.
A step ahead: brands we help outpace their rivals.
Worked examples. More case studies in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands pick us for competitor insight.
Beyond basic analysis.
Comprehensive evaluations of rivals’ strengths and weaknesses that give you a real strategic advantage, not a list of who ranks where.
A meticulous process.
In-depth analysis of SEO rankings, content, paid campaigns and social activity, uncovering the opportunities most reviews miss.
Integrated across channels.
Insight shared across our SEO, paid search, paid social and content teams, so you get one cohesive, data-driven strategy.
Senior specialists, 19 years in.
Analysis from people who know which rivals to study, where the data lives and what to do with it. Independent Leicester agency since 2007.
What brands ask before they start.
What is a competitor insight?
Competitive insight is the process of gathering and analysing information about your competitors and market: their strategies, how they deploy them, and how they might respond to changes, so you can reach your audience more effectively.
What tools do you use for competitor analysis?
We use a range of specialist SEO and PR tools, including SimilarWeb, Ahrefs and SEOmonitor, to do a deep dive into competitor activity and identify the areas you can capitalise on.
How do you run a competitor analysis well?
It starts with picking the right competitors, your direct rivals plus anyone competing online for your keywords and news coverage. We then know which activity is worth analysing, where to find the data, and how to use it in your strategy.
How long does a competitor analysis take?
It depends on the number of competitors and the depth required. We agree a deadline up front and complete the analysis to a high standard within it.
Where do you find competitor data?
Everywhere relevant: their website, social channels, news coverage, financial statements and more. We consider multiple sources to give a comprehensive, evidenced overview.
What do I get at the end?
A clear read on where you stand against your rivals, plus a prioritised list of opportunities to close the gaps and take ground, tailored to your goals.
Ready to get one step ahead? Let us run the analysis.
30 minutes with the team. No slide decks, no hard sell. You leave with a view of where your competitors are beating you and three opportunities to take, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
