42% Improvement in Bounce Rate
You have an idea about a specific topic that you think will be of interest to your audience. You than create a written piece of work or some visual content around that topic and make that information available to your consumer through blogs, video, post, or another type of format.
This is what we call content creation and it’s a large part of everyone’s day. Creating content for social, is not just a post-by-post basis, it needs to align to a strategy in order to measure growth and sustain engagement across platforms.
Your audience needs are at varied stages of requirements. The same audience can be split into different need-states, from new and nurture, to ready to purchase. This is why we like to show you varying versions of the same creative so you can see how it applies to these different needs. A post should be a part of your content calendar and should have a reason for being posted.
Our content creation will connect to this strategy and give you clear site of its objectives.
We all consume content on a daily basis and your audience wants to hear from their favourite brand so putting it on the back burner is just not going to work. Your business should be providing answers to its customers burning questions. By propelling forward with content creation you can easily keep you audience informed, entertain, happy, or influence their decision and so much more.
When content creation is done the right way you should be able to attract, interact, and satisfy current and potential customers in a way that will drive them to your company’s desired goals whether that is purchasing a product, downloading an item, completing a form, or watching a webinar.
Take a look at some of the ways we plan and carry out this process for maximum reach.
It all starts with keyword research to come up with relevant and interesting topics to develop written content. Than we edit this great new content, upload and publish it for our targeted audience to view.
One size does not fit all when it comes to creating content for social media platforms. It needs to be adapted to fit each medium and follow the best practice guidelines for that platform.
There are so many tools to help you create various types of content but which one do you choose? Allow us to help you identify key tools.
We rely on data and research for every decision we make without it how will you know what’s working or not and where improvements need to be made.
We’ll guide you through the best practices and show you how you can instantly start to grow your engagement just by changing your content creative.
Whether that’s a LinkedIn post to show off your latest process or a Facebook ad to sell a product, each have their own set of rules to attract the eyes of the audience.
Content creation is a passion of ours and we can do a number of things to help you maximise engagement and get the most out of your social media presence.
At Anicca we are well aligned to platform best practice to help you create the suite of assets that will gain the most amount of engagement and growth.