Google Shopping has many complex (and seemingly convoluted) features and potential listing formats. Since the expertise in terms of optimising Google product listings began as an SEO exercise, shifted over to PPC teams and then back to SEO again; it’s not hard to see why optimisation guidance has become so confusing. Before we learn…
What happened in SEO in 2023 2023 has been a whirlwind for most SEO professionals. In a continually evolving industry, 2023 has seen multiple algorithm updates, new technologies, and numerous innovations. In this blog post, we will summarise the most noteworthy changes we’ve seen in the industry and also discuss what tips and SEO strategies…
In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help…
Introduction In today’s fast-paced digital world, businesses constantly seek innovative ways to captivate their audience and elevate their brand presence. Adobe Suite offers a powerful arsenal of tools that empower businesses to unleash their creativity, transform their digital assets, and drive impactful digital marketing campaigns. In this blog, we will delve into the capabilities of…
What’s new in search this May? Search is set to change forever, ambiguous Google advice and a leaked Google memo. During May 2023, these are some of the highlights so far: Traditional Search is Not Permanent Some Users Served Google Search Generative Experience (SGE) Google: Don’t Gamble with SEO Shortcuts Google State that Invalid…
What’s new in search this April? New crawl bots and a new search engine from Google. Information revealed regarding Google SpamBrain. During April 2023, these are some of the highlights so far: New Google Crawler for R&D Tasks Search Marketers are Utilising AI More and More Google Working on New Search Engine Google to Remove…
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
What’s new in search this March? More comments from Google on Bard AI, core algorithm updates and upgrades for Search Console. During March 2023, these are some of the highlights so far: Clicks and Impressions Data in Search Console for Products Whitespark Surveys 2023 Local Search Ranking Factors Bard Won’t Often Link to Information…
This blog delves into the fascinating world of Generative AI and its significant impact on the creative industry. We explore the origins of Generative AI, its recent prominence, and the reasons driving its increasing adoption. As we examine the appeal of Generative AI, we also discuss the inherent limitations and ethical concerns surrounding its…
What’s new in search this February? New techniques for Performance Max optimisation, the arms race for AI-assisted search and 301 redirect insights. During February 2023, these are some of the highlights so far: Performance Max for Lead Generation 301 Redirects Work Best for Close 1:1 Content Matches Publishers Express Concern Regarding AI-Powered Search Google to…
