Transform Data into Actionable Insights with Expert Data Reporting

Develop customised reports and data-driven insights to optimise your strategy and achieve measurable results.

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Market-leading data reporting

In the digital world, data is the foundation of effective decision-making. At Anicca Digital, our data & reporting services provide you with the accurate insights you need to optimise your marketing strategy and drive business growth.

We go beyond basic analytics, delivering customised reports that focus on the metrics that matter most to your business. Whether you need real-time dashboards, detailed campaign analysis, or comprehensive business intelligence, our reporting solutions empower you to make informed decisions and achieve your objectives.

Our data and reporting services:

Every business has unique data needs, and our custom reports are tailored to meet them. We create reports designed around your specific goals, whether you’re tracking website performance, campaign ROI, or customer behaviour. Our reports provide clear insights that help you understand your data and make informed decisions.

Understanding complex data is easier with effective visualisation. We create custom dashboards and visual reports using tools like Looker Studio that bring your data to life. Our dashboards provide you with real-time insights into your key performance indicators (KPIs), making it easy to monitor trends, track progress, and make data-driven decisions. Whether you need a high-level overview or detailed drill-down, our visualisation solutions help you see the full picture.

Understanding the customer journey is crucial for optimising your marketing efforts. Our conversion tracking and funnel analysis services provide you with detailed insights into how users interact with your website and what drives them to convert. We help you identify bottlenecks and optimise pages to increase conversion rates and improve the overall customer experience. Whether you’re tracking form submissions, ecommerce transactions, or lead generation, our analysis provides the insights needed to enhance performance.

In today’s multi-channel marketing environment, it’s essential to track performance across all platforms. We provide comprehensive multi-channel performance reporting that covers SEO, paid media, social media, email marketing, and more. Our reports show how each channel contributes to your overall strategy, allowing you to allocate resources effectively and optimise your campaigns for maximum impact.

Our attribution modelling services help you determine which channels and tactics are driving conversions, allowing you to allocate your budget more effectively. We use advanced analytics to create custom attribution models that reflect your unique business goals, providing you with a clear understanding of your return on investment (ROI). This analysis helps you maximise the efficiency and effectiveness of your marketing spend.

The digital landscape is constantly changing, and your data needs to be monitored and optimised regularly. We provide ongoing data monitoring services to ensure that your reporting remains accurate and up to date. By monitoring your data, we identify trends, spot opportunities, and make recommendations. Our proactive approach ensures that your strategy evolves with your business, keeping you ahead of the competition.

Why Anicca?

At Anicca, our data and reporting services go beyond basic metrics to deliver comprehensive insights that fuel strategic decision-making. Drawing on our deep expertise in analytics, we provide a full-spectrum evaluation of your data ecosystem, ensuring that every insight contributes to actionable growth.

Our process includes thorough audits of your existing tracking setup, advanced reporting systems, and customised dashboards that highlight key performance indicators relevant to your business. This ensures that your data not only reflects current performance but also uncovers hidden opportunities for optimisation.

Our integrated approach spans SEO, paid search, paid social, and content analytics, giving you a unified view of your marketing efforts. By aligning data insights across teams and channels, we deliver a cohesive strategy that supports both immediate improvements and long-term success. With Anicca, you gain more than just reports—you gain a partner committed to unlocking the full potential of your data.

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In-depth reports for data-driven decisions.

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Reporting involves the structured presentation of data through formats like charts and dashboards (e.g. via Looker Studio) to provide insights into key performance indicators (KPIs). In contrast, the wider field of analytics focuses on deeper examination and interpretation of data to uncover patterns and trends. Analytics also handles the broader strategy of data collection and implementation. While reporting offers a snapshot of performance, analytics is the broader field which enables the visualisation of collected data. Analytics is the foundation which enables effective reporting.

Anicca handles analytics reporting by collecting and structuring data from various sources, such as Google Analytics. We focus on key performance indicators (KPIs) relevant to our clients’ objectives, presenting information through clear and concise dashboards and reports (usually produced via Looker Studio). Additionally, we interpret the data to uncover trends and insights, enabling informed decision-making for marketing activities. Our approach ensures that clients receive comprehensive visibility into their performance, with analytics serving as the foundation for effective reporting and strategic development.

Analytics can transform traditional reporting by enabling deeper insights and more dynamic data presentations. Instead of static reports, analytics allows for instant data analysis, which may reveal trends and patterns as they occur. This leads to more informed decision-making based on recent information, rather than historical data alone. Overall, analytics shifts the focus from merely reporting metrics to understanding and optimising performance. In addition, static reports can take many hours (sometimes days) to compile. Such wasted time can now be spent elsewhere.

The three main types of analytical reports are descriptive, diagnostic, and predictive reports. Descriptive reports summarise past performance and provide insights into historical data, helping stakeholders understand what has happened. Diagnostic reports explain the reasons behind past performance by identifying correlations and relationships in the data. Predictive reports use statistical models to forecast future trends based on historical data, aiding businesses in anticipating changes and making informed decisions. A proper analytics setup as provided by Anicca, will cover descriptive reporting, and will enable diagnostic reporting. We can also help with predictive reporting, however the process is more involved (and relies upon large quantities of accurate data).

Looker Studio from Google, is a data visualisation and business intelligence tool which allows users to create interactive and shareable dashboards and reports. Looker Studio enables users to connect to various data sources, including databases and Google Sheets. Users can transform raw data into meaningful insights. Looker Studio supports collaboration by allowing teams to share reports easily, making data-driven decision-making more accessible across aorganisations. Looker Studio natively connects with other Google products, such as Google Analytics (GA4), Google Ads and Google Search Console.

To set up Looker Studio, start by visiting the Looker Studio website and signing in with your Google account. Once logged in, create a new report by clicking on “Create” and selecting “Report.” Next, connect to your data source by choosing from options like Google Sheets, BigQuery, Google Analytics, Google Ads or other databases. After selecting a data source, configure the connection by following the prompts. Once connected, you can add charts, tables, and other visual elements to your report by dragging and dropping them onto the canvas. Though Looker Studio seems simple and user-friendly, there are a number of platform bugs which can really throw off your data. As such, if you don’t know your metrics from your dimensions, you’d be well advised to give us a call. Anicca can handle all of your dashboard production needs.

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