Ecommerce PPC & Shopping Ads

Ecommerce PPC and shopping ads

If you are an online retailer then shopping ads have great potential for you to further promote your products and brand.

Google Shopping is now a powerful PPC network in its own right, and allows merchants to upload their full inventory and create Product Listing Ads (PLAs) for each individual product that are shown to searchers.

As an experienced PPC agency, we can design and implement effective Shopping ad campaigns and open up a whole new marketing channel for your business.

If you already run Shopping ad campaigns we can carry out a full audit of your account and build a plan to improve your results and maximise your return on investment.

Our approach…

When it comes to Google Shopping campaigns, we split our activity into three areas:

  • Product feed generation
  • Product data optimisation
  • Campaign management

 

Campaign management

As with all our PPC campaigns, we will analyse and adapt your Shopping ads campaign on an ongoing basis to make sure you it performs effectively. This can include monitoring search behaviours and trends, adjusting bids, repositioning products and categories within the feed structure and other optimisation methods.

All of this will be done in liaison with you and your team, and decisions based on meeting your individual business goals and objectives.

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How Can We Help?





Call 0116 298 7482 to speak to one of our Consultants