Content Marketing

Leicester's creative content marketing agency – Grow your audience and brand authority with the power of content

The creation of new, dynamic content for your website is vital to the success of your business online. Search engines and consumers alike favour sites that are updated frequently with new and interesting content.

Content marketing is all about creating the best experience for your visitors – content that is useful, entertaining, informative, consistent and relevant. Content which encourages customers and clients to visit, engage and convert.

An editorial calendar can assist you to schedule all your dynamic web content including blogs, news updates and infographics.

Anicca Digital's content marketing service

Anicca Digital is a Leicester based content content marketing agency that combines our data-driven approach with creativie thinking. High quality, sharable content can help you reach a range of targets, from an increase in referral or organic traffic from search engines to establishing your brand’s authority through an increase in high-quality links and citations across the web.

Content marketing can also grow your audience, and engage your existing customers or clients as well as fuel other channels such as social media and email marketing.

We have created a huge range of content online for our clients across a wide range of formats. We create a bespoke strategy for each campaign to develop content ideas, themes and formats that works for your audience. Whilst many business just think of content as a company blog, the scope of content is far wider than this and can include;

 

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  • Branded on-site content hubs or digital magazines
  • Infographics and data visualisation
  • Whitepapers
  • Tutorials and Guides
  • Mini-sites for larger campaigns
  • Quizzes
  • Digital PR
  • Research papers and reports

Content marketing is an ongoing process that will help keep your online marketing fresh, relevant and focused.

Content Audits & Strategy

After auditing your existing content, we create a bespoke strategy with a fresh, creative and data-driven approach.

Website & Ecommerce Copy

Our copywriters can craft content which engages and converts for any type of website.

Creative Content

Creative content and imaginative design give your content marketing campaigns the edge to stand out in the crowd.

Content Campaigns

We can help you plan, set-up and manage your content campaigns, this could include lead generation, or social commerce and be a combination of drip and spike activities on and off site

Content Distribution

Our relationships with bloggers, influencers and journalists means your content will be promoted to the right places.

Email & Marketing Automation Software (MAS)

We can provide consultancy, training or implement marketing automation software, to help improve the effectiveness of your sales and marketing teams

Our approach to content marketing

We will always put strategy first, and constantly review our content marketing strategy to make sure our content achieves results.

Plan

  • We research your competitors to make sure your content strategy is always one step ahead
  • We combine backlink research with data analysis to seek opportunities for great content and placements
  • We will create an editorial calendar that will grow, inform and engage your audience, alongside integrating with your wider marketing and SEO plan

Create

  • Our creative copy writers create content which is both engaging for users and read easily by search engines
  • This can be combined with design and development to create visually exceptional content
  • We also look ahead to distribution planning to make sure your content is a success

Promote

  • We use a range of outreach tools and techniques to give your content the reach and visibility it deserves
  • This includes blogger outreach, press releases and outreach on social media networks
  • We promote your content using a mix of paid promotion and link earning strategies

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Discuss your content campaign





Call 0116 298 7482 to discuss
what content can do for your business