Content marketing – Grow your audience and brand authority with the power of content
Creating and promoting strategic content that places your brand in front of the right people.
The creation of new, dynamic content for your website is vital to the success of your business. Search engines and consumers alike favour sites that are updated frequently with new and interesting content.
Content marketing is all about creating the best experience for your visitors – content that is useful, entertaining, informative, consistent and relevant. Content which encourages customers and clients to visit, engage and convert.
An editorial calendar can assist you to schedule all your dynamic web content including blogs, news updates and infographics.
Anicca’s content marketing service
Our content marketing strategy is always commercially driven with your KPIs in mind. High quality, sharable content can help you reach a range of targets, from an increase in referral or organic traffic from search engines to establishing your brand’s authority through an increase in high-quality links and citations across the web.
Content marketing can also grow your audience, and engage your existing customers or clients.
There is a huge range of content we have created online for our clients. We will create a bespoke plan to find out which form of content will work for you. Our content includes:
- Blog Posts
- Branded on-site content hubs or digital magazines
- Infographics and data visualization
- Mini-sites for larger campaigns
- Blogger review outreach campaigns
- Digital PR
- Tutorials and Guides
- Research papers and reports
- Company news updates
- Message boards and forums
Content marketing is an ongoing process that will help keep your online marketing fresh, relevant and focused.
Our approach to content marketing
We will always put strategy first, and constantly review our content marketing strategy to make sure our content achieves results.
- We research your competitors to make sure your content strategy is always one step ahead
- We combine backlink research with data analysis to seek opportunities for great content and placements
- We will create an editorial calendar that will grow, inform and engage your audience, alongside integrating with your wider marketing and SEO plan
- Our creative copy writers create content which is both engaging for users and read easily by search engines
- This can be combined with design and development to create visually exceptional content
- We also look ahead to distribution planning to make sure your content is a success
- We use a range of outreach tools and techniques to give your content the reach and visibility it deserves
- This includes blogger outreach, press releases and outreach on social media networks
- We promote your content using a mix of paid promotion and link earning strategies
Discuss your content campaign
Call 0116 298 7482 to discuss
what content can do for your business